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Managing innovation : integrating technological, market and organizational change. Seventh Edition

In this seventh edition, we continue our tradition of differentiating our work from that of others by developing its unique characteristics: Strong evidence-based approach to the understanding and practice of managing innovation, drawing upon thousands of research projects, and "Research Notes" on the very latest research findings. Managing Innovation had more than 11,000 citations in Google Scholar; Practical, experience-tested processes, models, and tools, including "View," first-person accounts from practicing managers on the challenges they face managing innovation; Extensive additional interactive resources, available from the Wiley Book Companion Site (BCS), including video, audio pod casts, innovation tools, interactive exercises, and tests to help apply the learning.

Availability

Detail Information

Series Title

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Call Number

658.514 Tid m

Publisher

Hoboken : Wiley., 2021

Collation

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Language

English

ISBN/ISSN

9781119713302

Classification

658.514

Content Type

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Media Type

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Carrier Type

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Edition

Seventh Edition

Subject(s)

ORGANIZATIONAL CHANGE
Industrial management
Technological innovations -- Management
Technological innovations

Specific Detail Info

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Statement of Responsibility

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Other version/related

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