Social media strategy : marketing, advertising, and public relations in the consumer revolution. Fourth Edition

Record Detail Back

XML

Social media strategy : marketing, advertising, and public relations in the consumer revolution. Fourth Edition

This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media.

Appendix : page 340-352. Glossary : page 353-366. Notes : page 367-422. Index : page 423-436.

Statement of Responsibility

The Rowman & Littlefield Publishing Group, 2021

Author(s)

Quesenberry, Keith A. - Personal Name

Grade (for Thesis)

Edition

Fourth Edition, 2021

Call Number

658.872 Que s

ISBN/ISSN

9781538167090

Subject(s)

INTERNET MARKETING
Internet in public relations
Internet advertising
Business and Management

Classification

658.872

Series Title

GMD

Text

Language

English

Publisher

Rowman & Littlefield

Publishing Year

2025

Publishing Place

Lanham

Collation

437 p. ; 26 cm.

Specific Detail Info

File Attachment

LOADING LIST...

Availability

LOADING LIST...