Text

Social media strategy : marketing, advertising, and public relations in the consumer revolution. Fourth Edition

This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media.

Appendix : page 340-352. Glossary : page 353-366. Notes : page 367-422. Index : page 423-436.

Availability

Detail Information

Series Title

-

Call Number

658.872 Que s

Publisher

Lanham : Rowman & Littlefield., 2025

Collation

437 p. ; 26 cm.

Language

English

ISBN/ISSN

9781538167090

Classification

658.872

Content Type

-

Media Type

-

Carrier Type

-

Edition

Fourth Edition, 2021

Subject(s)

INTERNET MARKETING
Internet in public relations
Internet advertising
Business and Management

Specific Detail Info

-

Statement of Responsibility

The Rowman & Littlefield Publishing Group, 2021

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