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Strategic media relations in the age of information : an evidence-based approach

This book offers an evidence-based perspective on the modern practice of media relations, primarily focusing on the development and strategic execution of a media relations program for a variety of organizations. It is targeted to students in advanced courses in public relations or communications, and to entry and mid-level public relations and media relations practitioners. Even with that being the case, we have written it with the knowledge that many colleges and universities don't have room in the curriculum for a stand-alone media relations course

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Detail Information

Series Title

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Call Number

659.2 Sup s

Publisher

New York : Oxford University Press., 2021

Collation

286 p. ; 24 cm.

Language

English

ISBN/ISSN

9780190844271

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

First Edition

Subject(s)

PUBLIC RELATIONS
COMMUNICATION
Mass media

Specific Detail Info

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Statement of Responsibility

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