Strategic media relations in the age of information : an evidence-based approach

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Strategic media relations in the age of information : an evidence-based approach

This book offers an evidence-based perspective on the modern practice of media relations, primarily focusing on the development and strategic execution of a media relations program for a variety of organizations. It is targeted to students in advanced courses in public relations or communications, and to entry and mid-level public relations and media relations practitioners. Even with that being the case, we have written it with the knowledge that many colleges and universities don't have room in the curriculum for a stand-alone media relations course

Statement of Responsibility

Author(s)

Supa, Dustin W. - Personal Name
Zoch, Lynn M. - Personal Name

Grade (for Thesis)

Edition

First Edition

Call Number

659.2 Sup s

ISBN/ISSN

9780190844271

Subject(s)

PUBLIC RELATIONS
COMMUNICATION
Mass media

Classification

659.2

Series Title

GMD

Text

Language

English

Publisher

Oxford University Press

Publishing Year

2021

Publishing Place

New York

Collation

286 p. ; 24 cm.

Specific Detail Info

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