Text

Advertising management in a digital environment : text and cases

This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management

Index : page 189-195.

Availability

Detail Information

Series Title

-

Call Number

659.1 Kel a

Publisher

Abingdon : Routledge., 2022

Collation

195 p. ; 23 cm.

Language

English

ISBN/ISSN

9780367620745

Classification

659.1

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Relationship marketing
Advertising Management

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment