Advertising management in a digital environment : text and cases

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Advertising management in a digital environment : text and cases

This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management

Index : page 189-195.

Statement of Responsibility

Author(s)

Kelley, Larry D. - Personal Name
Sheehan, Kim Bartel - Personal Name

Grade (for Thesis)

Edition

Call Number

659.1 Kel a

ISBN/ISSN

9780367620745

Subject(s)

Relationship marketing
Advertising Management

Classification

659.1

Series Title

GMD

Text

Language

English

Publisher

Routledge

Publishing Year

2022

Publishing Place

Abingdon

Collation

195 p. ; 23 cm.

Specific Detail Info

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