Transmedia brand storytelling : immersive experiences from theory to practice

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Transmedia brand storytelling : immersive experiences from theory to practice

Statement of Responsibility

Author(s)

Sutherland, Karen - Personal Name
Barker, Richie - Personal Name

Grade (for Thesis)

Edition

Call Number

658.827 Sut t

ISBN/ISSN

9789819940004

Subject(s)

Branding
Storytelling
Branding (Marketing)

Classification

658.827

Series Title

GMD

Text

Language

Publisher

Palgrave Macmillan

Publishing Year

2023

Publishing Place

Singapore

Collation

281 p. ; 22 cm.

Specific Detail Info

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