Text

Transmedia brand storytelling : immersive experiences from theory to practice

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Detail Information

Series Title

-

Call Number

658.827 Sut t

Publisher

Singapore : Palgrave Macmillan., 2023

Collation

281 p. ; 22 cm.

Language

ISBN/ISSN

9789819940004

Classification

658.827

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Branding
Storytelling
Branding (Marketing)

Specific Detail Info

-

Statement of Responsibility

-

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