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Mascot: Mascots in Contemporary Graphic Design

The work within this book celebrates the use of mascots in contemporary graphic design. Co-opted to help sell or promote anything from tech companies and financial organisations to burger chains, record fairs and publishers, the use of mascots seems to be as popular as ever. Part of their charm is their variety. Simple and playful or sophisticated and current, mascots are fun characters that manage to put a smile on your face and simultaneously stand for something - injecting meaning and playfulness into a brand and creating a lasting impression.

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Detail Information

Series Title

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Call Number

741.6 Cou m

Publisher

United Kingdom : Thames & Hudson., 2023

Collation

176 p. ; 25 cm.

Language

English

ISBN/ISSN

9781915392046

Classification

741.6

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Graphic arts
Commercial art
ADVERTISING CHARACTERS

Specific Detail Info

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Statement of Responsibility

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