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Visual Merchandising: window displays and in-store experience. Fourth Edition

Write well. Live well. The practice of creative writing - being expressive, exploring ideas, crafting words, shaping stories - can deepen your appreciation of life and enhance your wellbeing. With 100 inspiring prompts, insights and exercises specially devised by an award-winning author and creative writing teacher, discover how to write well - and thrive. This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish color photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

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Detail Information

Series Title

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Call Number

659.157 Mor v

Publisher

London : Laurence King Publishing., 2021

Collation

224 p. ; 28 cm.

Language

English

ISBN/ISSN

9781913947323

Classification

659.157

Content Type

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Media Type

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Carrier Type

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Edition

Fourth Edition

Subject(s)

Merchandising
Display of merchandise

Specific Detail Info

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Statement of Responsibility

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