Text

The digital transformation roadmap : rebuild your organization for continuous change

Today, every business is talking about digital transformation. With the acceleration of new technologies, every organization knows it must adapt to survive. But by their own admission, 70 percent of businesses are failing to transform. Across industries, established companies are held back by bureaucracy, inertia, and old ways of working. How can businesses break through to drive real change? The Digital Transformation Roadmap provides every leader with the answer. Acclaimed author and C-suite advisor David L. Rogers argues that businesses must transform not just products and business models--they must transform the organization itself. Based on two decades of research and advising companies around the world, Rogers identifies the five biggest barriers to digital transformation: vision, priorities, experimentation, governance, and capabilities. He then shows how any business can evolve by heeding the lessons of companies such as Disney, Walmart, Mastercard, Air Liquide, and the New York Times Company. The Digital Transformation Roadmap provides a practical blueprint for organizational change, illustrated with real-world case studies and step-by-step planning tools. Rogers shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.

Availability

Detail Information

Series Title

-

Call Number

658.4062 Rog d

Publisher

New York : Columbia University Press., 2023

Collation

314 p. ; 24 cm.

Language

ISBN/ISSN

9780231196581

Classification

658.4062

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Strategic planning
BUSINESS & ECONOMICS
Information technology Management

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment