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Brand experiences : building connections in a digitally cluttered world

Attention spans are shrinking and now, more than ever, brands need to create meaningful consumer connections to ensure success...but how? Award-winning marketer Steve Randazzo shares how he's used experiential marketing to help companies like Disney, Pepsi, and Anheuser-Bush build brand loyalty while dramatically reducing annual marketing spend.

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Series Title

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Call Number

658.8343 Ran b

Publisher

: Paiphen Publishing., 2019

Collation

149 p. ; 24 cm.

Language

ISBN/ISSN

9781733874502

Classification

658.8343

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Edition

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Subject(s)

Consumer behavior
Branding (Marketing)
Consumer Satisfaction

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