Social media addiction in Generation Z consumers : implications for business and marketing

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Social media addiction in Generation Z consumers : implications for business and marketing

Statement of Responsibility

Author(s)

Benavides, Teresa Berenice Treviño - Personal Name
Castro, Ana Teresa Alcorta - Personal Name
Marichalar, Sofia Alejandra Garza - Personal Name
Cisneros, Mariamiranda Peña - Personal Name
Baker, Elena Catalina - Personal Name

Grade (for Thesis)

Edition

Call Number

658.834 Ben s

ISBN/ISSN

9783031334511

Subject(s)

INTERNET MARKETING
Consumer behavior
Generation Z
Social media addiction

Classification

658.834

Series Title

GMD

Text

Language

Publisher

Springer

Publishing Year

2023

Publishing Place

Switzerland

Collation

Specific Detail Info

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