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Strategic management. Sixth Edition

Strategic Management brings conceptual frameworks to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Tesla, Starbucks, Apple, McDonald's, Disney, Airbnb, and Uber. Liberal use of such examples aids in making strategy relevant to students' lives and helps them internalize strategy concepts and frameworks

Availability

Detail Information

Series Title

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Call Number

658.401222 Rot s

Publisher

New York : McGraw-Hill Education., 2023

Collation

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Language

ISBN/ISSN

9781266191862

Classification

658.401222

Content Type

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Media Type

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Carrier Type

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Edition

Sixth Edition

Subject(s)

MANAGEMENT
Strategic planning

Specific Detail Info

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Statement of Responsibility

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Other version/related

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