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Marketing Strategy: a Decision - Focused Approach. Eighth Edition

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

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Detail Information

Series Title

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Call Number

658.802 Mul m

Publisher

New York : McGraw-Hill., 2014

Collation

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Language

English

ISBN/ISSN

9781259010903

Classification

658.802

Content Type

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Media Type

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Carrier Type

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Edition

Eighth Edition

Subject(s)

Strategic planning
Marketing--Management
Marketing--Decision making

Specific Detail Info

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Statement of Responsibility

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Other version/related

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