Marketing Strategy: a Decision - Focused Approach. Eighth Edition

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Marketing Strategy: a Decision - Focused Approach. Eighth Edition

Hibah Eva Grace Sengkey

Statement of Responsibility

Author(s)

Mullins, John W - Personal Name
Walker, Orville C - Personal Name

Grade (for Thesis)

Edition

Eighth Edition

Call Number

658.802 Mul m

ISBN/ISSN

9781259010903

Subject(s)

Strategic planning
Marketing--Management
Marketing--Decision making

Classification

658.802

Series Title

GMD

Text

Language

English

Publisher

McGraw-Hill

Publishing Year

2014

Publishing Place

New York

Collation

Specific Detail Info

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