Marketing management : a strategic decision-making approach, eighth edition

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Marketing management : a strategic decision-making approach, eighth edition

Hibah Eva Grace Sengkey

Statement of Responsibility

Author(s)

Mullins, John W - Personal Name
Walker, Orville C - Personal Name

Grade (for Thesis)

Edition

eighth edition

Call Number

658.8 Wal m

ISBN/ISSN

9780071326377

Subject(s)

Marketing--Management

Classification

658.8

Series Title

GMD

Text

Language

English

Publisher

McGraw-Hill

Publishing Year

2013

Publishing Place

New York

Collation

Specific Detail Info

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