Market-based management : strategies for growing customer value and profitability, sixth edition

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Market-based management : strategies for growing customer value and profitability, sixth edition

Hibah Eva Grace Sengkey

Statement of Responsibility

Author(s)

Best, Roger J - Personal Name

Grade (for Thesis)

Edition

sixth edition

Call Number

658.8 Bes m

ISBN/ISSN

9780132848169

Subject(s)

MARKETING
Marketing--Management

Classification

658.8

Series Title

GMD

Text

Language

English

Publisher

Pearson Education

Publishing Year

2013

Publishing Place

Upper Saddle River, N.J.

Collation

Specific Detail Info

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