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A primer on partial least squares structural equations modeling (PLS-SEM). Third Edition.

The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach in clear language. Authors Joseph H. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt use their years of conducting and teaching research to communicate the fundamentals of PLS-SEM with limited emphasis on equations and symbols, instead, explaining the details in straightforward language. A running case study on corporate reputation follows the different steps in this technique so readers can better understand the research applications.

Glossary: page 305-326. Bibliography: page 327-351. Index: page 352-363.

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Detail Information

Series Title

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Call Number

511.42 Hai p

Publisher

California : SAGE Publications., 2022

Collation

xx, 363 p.

Language

English

ISBN/ISSN

9781544396408

Classification

511.42

Content Type

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Media Type

-

Carrier Type

-

Edition

Third Edition, 2022

Subject(s)

Structural equation modeling
Least squares

Specific Detail Info

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Statement of Responsibility

SAGE Publications, 2022

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