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A primer on partial least squares structural equations modeling (PLS-SEM). Third Edition.
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The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach in clear language. Authors Joseph H. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt use their years of conducting and teaching research to communicate the fundamentals of PLS-SEM with limited emphasis on equations and symbols, instead, explaining the details in straightforward language. A running case study on corporate reputation follows the different steps in this technique so readers can better understand the research applications.
Glossary: page 305-326. Bibliography: page 327-351. Index: page 352-363.
SAGE Publications, 2022
Hair, Joseph F., Jr., 1944- - Personal Name
Hult, G. Tomas M. - Personal Name
Ringle, Christian M. - Personal Name
Sarstedt, Marko - Personal Name
Hult, G. Tomas M. - Personal Name
Ringle, Christian M. - Personal Name
Sarstedt, Marko - Personal Name
Third Edition, 2022
511.42 Hai p
9781544396408
511.42
Text
English
SAGE Publications
2022
California
xx, 363 p.
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