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Corporate Communication. Eighth Edition

This book grows out of more than 35 years of work developing the field of study referred to in this book as corporate communication. Although the term itself is not new, the notion of it as a functional area of management equal in importance to finance, marketing, human resources (HR), and information technology (IT) is more recent. In the past 35 years, senior managers at a growing number of companies have come to realize the importance of an integrated communication function

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Detail Information

Series Title

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Call Number

658.45 Arg c

Publisher

New York : McGraw Hill., 2022

Collation

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Language

English

ISBN/ISSN

9781265092252

Classification

658.45

Content Type

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Media Type

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Carrier Type

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Edition

Eighth Edition, 2023

Subject(s)

Corporate communication

Specific Detail Info

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Statement of Responsibility

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