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Sony Vs Samsung

This book compares key strategic decisions by Sony and Samsung Electronics with respect to technology, marketing, and globalization from the mid 1990s to 2006, and then analyzes these firms' organizational process and top executives to examine the context of how those functional decisions were made.

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Detail Information

Series Title

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Call Number

658.15 Cha s

Publisher

Jakarta : Gramedia Pustaka Utama., 2009

Collation

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Language

Indonesia

ISBN/ISSN

9780470823712

Classification

658.15

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

BUSINESS MANAGEMENT

Specific Detail Info

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Statement of Responsibility

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