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Management of electronic and digital media

Packed with real-life examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, provides the latest information on the management and leadership techniques and strategies used in the electronic and digital media industries. The text is popular for its contemporary approach and clear, current illustrations. Succinctly written, the Sixth Edition covers the most important aspects for future managers, leaders and entrepreneurs in the rapidly evolving media industries -- and includes an all-new chapter: Media Management: Manager/Leader/Entrepreneur. New coverage highlights trends in big data, mobile, social media, and the cloud. In addition, end-of-chapter case studies put readers in the role of a manager in a decision-making environment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Detail Information

Series Title

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Call Number

384.068 Alb m

Publisher

Boston : Cengage Learning., 2017

Collation

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Language

ISBN/ISSN

9781305077560

Classification

384.068

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Mass media--Management
Telecommunication--Management

Specific Detail Info

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Statement of Responsibility

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