Strategic communication : public relations at work

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Strategic communication : public relations at work

Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade.

Statement of Responsibility

Author(s)

Johnston, Jane - Personal Name
Glenny, Leanne - Personal Name

Grade (for Thesis)

Edition

Call Number

659.2 Joh s

ISBN/ISSN

9781760876432

Subject(s)

PUBLIC RELATIONS
COMMUNICATION

Classification

659.2

Series Title

GMD

Text

Language

English

Publisher

Routledge

Publishing Year

2021

Publishing Place

New York

Collation

Specific Detail Info

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