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Strategic communication : public relations at work

Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade.

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Detail Information

Series Title

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Call Number

659.2 Joh s

Publisher

New York : Routledge., 2021

Collation

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Language

English

ISBN/ISSN

9781760876432

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

PUBLIC RELATIONS
COMMUNICATION

Specific Detail Info

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