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Social media marketing. Fourth Edition

A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma and Nespresso and an updated companion website, this book is a must for anyone studying social media marketing.

Availability

Detail Information

Series Title

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Call Number

658.872 Tut s

Publisher

London : SAGE Publications., 2021

Collation

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Language

English

ISBN/ISSN

9781529731989

Classification

658.872

Content Type

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Media Type

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Carrier Type

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Edition

Fourth Edition

Subject(s)

Internet advertising
SOCIAL MEDIA -- ECONOMIC ASPECTS
ONLINE SOCIAL NETWORK -- ECONOMIC ASPECTS

Specific Detail Info

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Statement of Responsibility

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Other version/related

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