Social media marketing. Fourth Edition

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Social media marketing. Fourth Edition

With a balance of essential theory and practical application, the text has been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma

Statement of Responsibility

Author(s)

Tuten, Tracy L - Personal Name

Grade (for Thesis)

Edition

Fourth Edition

Call Number

658.872 Tut s

ISBN/ISSN

9781529731989

Subject(s)

Internet advertising
SOCIAL MEDIA -- ECONOMIC ASPECTS
ONLINE SOCIAL NETWORK -- ECONOMIC ASPECTS

Classification

658.872

Series Title

GMD

Text

Language

English

Publisher

SAGE Publications

Publishing Year

2021

Publishing Place

London

Collation

Specific Detail Info

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