Text

Social media marketing. Fourth Edition

With a balance of essential theory and practical application, the text has been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma

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Detail Information

Series Title

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Call Number

658.872 Tut s

Publisher

London : SAGE Publications., 2021

Collation

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Language

English

ISBN/ISSN

9781529731989

Classification

658.872

Content Type

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Media Type

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Carrier Type

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Edition

Fourth Edition

Subject(s)

Internet advertising
SOCIAL MEDIA -- ECONOMIC ASPECTS
ONLINE SOCIAL NETWORK -- ECONOMIC ASPECTS

Specific Detail Info

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Statement of Responsibility

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