Text

Marketing communications : touchpoints, sharing and disruption. Eighth Edition

Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising 'I would recommend this book as the ...

Availability

Detail Information

Series Title

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Call Number

658.802 Fil m

Publisher

Harlow, England : Pearson., 2019

Collation

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Language

English

ISBN/ISSN

9781292234977

Classification

658.802

Content Type

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Media Type

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Carrier Type

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Edition

Eighth Edition

Subject(s)

SALES PROMOTION
Communication in marketing
Marketing channels

Specific Detail Info

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Statement of Responsibility

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Other version/related

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