Marketing communications : a European perspective. Seventh Edition

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Marketing communications : a European perspective. Seventh Edition

Learn the techniques and applications of marketing communications in a European context. Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context

Glossary: page 529-543. Index: page 544-558.

Statement of Responsibility

Author(s)

Bergh, Joeri Van den - Personal Name
Pelsmacker, Patrick de - Personal Name
Geuens, Maggie - Personal Name

Grade (for Thesis)

Edition

Seventh Edition, 2021

Call Number

658.802 Pel m

ISBN/ISSN

9781292327891

Subject(s)

Communication in marketing
COMMUNICATION IN MARKETING -- EUROPEAN
Sales & marketing
Europe

Classification

658.802

Series Title

GMD

Text

Language

English

Publisher

Pearson

Publishing Year

2021

Publishing Place

Harlow

Collation

Specific Detail Info

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