Text

Marketing communications : a European perspective. Seventh Edition

Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.

Availability

Detail Information

Series Title

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Call Number

658.802 Pel m

Publisher

Harlow : Pearson., 2021

Collation

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Language

English

ISBN/ISSN

9781292327891

Classification

658.802

Content Type

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Media Type

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Carrier Type

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Edition

Seventh Edition, 2021

Subject(s)

Communication in marketing
COMMUNICATION IN MARKETING -- EUROPEAN
Sales & marketing
Europe

Specific Detail Info

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Statement of Responsibility

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