Text

Marketing communications : a European perspective. Seventh Edition

Learn the techniques and applications of marketing communications in a European context. Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context

Glossary: page 529-543. Index: page 544-558.

Availability

Detail Information

Series Title

-

Call Number

658.802 Pel m

Publisher

Harlow : Pearson., 2021

Collation

-

Language

English

ISBN/ISSN

9781292327891

Classification

658.802

Content Type

-

Media Type

-

Carrier Type

-

Edition

Seventh Edition, 2021

Subject(s)

Communication in marketing
COMMUNICATION IN MARKETING -- EUROPEAN
Sales & marketing
Europe

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment