Creative Brief Blueprint

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Creative Brief Blueprint

In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy

Statement of Responsibility

Author(s)

Mctigue, Kevin - Personal Name
Rucker, Derek - Personal Name

Grade (for Thesis)

Edition

Call Number

659.1 Mct c

ISBN/ISSN

9781098390457

Subject(s)

ADVERTISING
Communication in marketing
Branding (Marketing)

Classification

659.1

Series Title

GMD

Text

Language

English

Publisher

BookBaby

Publishing Year

2021

Publishing Place

Portland, Oregon

Collation

Specific Detail Info

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