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Creative Brief Blueprint

In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy

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Detail Information

Series Title

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Call Number

659.1 Mct c

Publisher

Portland, Oregon : BookBaby., 2021

Collation

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Language

English

ISBN/ISSN

9781098390457

Classification

659.1

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

ADVERTISING
Communication in marketing
Branding (Marketing)

Specific Detail Info

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Statement of Responsibility

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