This latest installment in the Psychology of Popular Culture series turns its focus to superheroes. Superheroes have survived and fascinated for more than 70 years in no small part due to their psychological depth. In The Psychology of Superheroes, almost two dozen psychologists get into the heads of today's most popular and intriguing superheroes. Why do superheroes choose to be superheroes? W…
First edition sold over 20,000 copies! NEW! Now in full color!
First Published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.
Signage and Wayfinding Design is an essential reference for design professionals who must communicate meaningful information in the built environment. Written to be both comprehensive and accessible, this vital resource shows how to apply a holistic, proven design method to large and small signage projects in an efficient and systematic manner.
First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.
The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low—so getting the marketing and branding right is essential for survival. This book provides a wealth of graphic design inspiration from a variety of retail busine…
The art of the computer-generated image (CGI) has become one of the most astounding and transformative applications of digital technology, famously making possible the creation of fictitious worlds and make-believe characters that are so relistic they fool the eye and the mind. This is the first comprehensive collection of three-dimensional CGI images from the most renowned film studios, animat…
A history of the leading design agency cites its members' pivotal influence on graphic design throughout the past half century, chronicling past and present developments in visual communication while presenting a series of illustrated biographies for key designers.
(back cover) Storyboards are the blueprint for a multitude of media productions, including TV shows, movies, commercials, music videos, computer games, and animation. A critical part of the creative process, they can be used to pitch an idea, communicate a concept, help build a budget, and execute an entire shoot. This book is the ultimate storyboard manual, packed with fully-finished art and w…
The European Design Awards, which attract over 900 entries, not only present a remarkable picture of whats happening in European design today they also play an important part in promoting and encouraging standards and ambitions in design. They seek to raise the status of graphic design in European society, by presenting the very best quality work, by pointing out new directions and further esta…
"An essential guide."--Seattle Post-Intelligencer
Refusing to restrict itself to merely analysing the traditional graphic elements of cover art, this book goes into depth about the physical packaging itself, exploring formats, bindings, casings, materials, textures and finishes. From movie to music packaging, it explores the creative inspiration behind the packaging, looking at the artwork, typography, materials, printing techniques and format…
This book was written to support the development of art assets and virtual environments for Serious Games and Architectural Visualization. It caters to those who do not have any experience with 3D modeling, texturing and scene building in a real-time virtual environment. This book focuses on utilizing Autodesk's 3DS Max as the 3D modeling tool, Allegorithmic's MapZone as the texture creation to…
""Anyone who can hold a pencil can learn to draw with some degree of proficiency," Bert Dodson proclaims." In this book he shares a complete drawing system that you can use for any subject or type of drawing-even if you doubt your ability to draw. It's based on fifty-five "keys to drawing," which are introduced at a comfortable pace. The keys are interspersed with dozens of practice exercises t…
Signage plays a critical and ubiquitous role in how we orient ourselves withint our built environment. Adopting an active and creative role, these supporting graphic markers elicit a deeper and more inquisitive exploration of the interiority of a place.
Imprint 2 is an impressive presentation of the most creative ideas and styles in print and promotional design.