“A refreshing message . . . from someonewho has fought many corporate wars.”—The New York Times With the latest stories from D’Alessandro’s neverendingcollection of corporate derring-do and newinsight on the global battlefield, the nationally bestsellingCareer Warfare is more essential than ever whennavigating your way to success. “D’Alessandro dares to speak the truth. If you don…
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Real-world training for the business world of today and tomorrow. The field's leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don't reflect their copyright year, training students in practices from the last decade-Bo…
BUSINESS ANALYSIS & VALUATION: USING FINANCIAL STATEMENTS, TEXT & CASES, 4E has a valuation emphasis and focuses on a four-part framework: (1) business strategy analysis for developing an understanding of a firm's competitive strategy; (2) accounting analysis for representing the firm's business economics and strategy in its financial statements, and for developing adjusted accounting measures …
The automotive and aerospace industries have used information modeling techniques for years and now major construction companies are embracing BIM CD-ROM includes software evaluations, links, case studies, exercises, and more
Brand Activism has emerged as a values-driven agenda for companies that want to do something about the future of society and the planet's health. This book is a guide for companies that want to make a difference.
In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process. Murray explains the origins and evolution of a business idea by showing readers how new ideas are merely the combinations of existing ideas.
"""Masih memulai bisnis dengan mengambil resiko modal puluhan juta rupiah? Tinggalkan metode tersebut dan gunakan metode yang kami hadirkan. Metode yang bisa menjadikan Anda sangat antusias untuk punya bisnis sendiri. Buku ini akan memberikan pemahaman kepada Anda tentang: Pengenalan bisnis dropship praktis dan murah mulai dari A hingga Z. Riset mendalam dan jitu dalam mencari supplier pr…
"These are big ideas, but Schmitt carefully breaks down his approach to create simple tools that can be adapted and applied within any company. This book provides step-by-step instructions for sourcing innovative ideas, evaluating them, turning them into strategy, and executing them. What's more, you'll find the guidance you need to lead and establish organizational structures that will sustain…
Having trouble gaining traction with your business-to-business marketing strategy? Fret no more. From a B2B marketing expert with years of experience consulting Fortune 500 companies and aggressive startups, learn whats necessary to catapult your company into the spotlight through both digital and traditional means. B2B A To Z will explain: How to create advertising that brands your product or …
Comprehensive case book focuses on each of the major activities performed during an audit. Most of the auditing cases based on actual companies, number address financial reporting fraud. The unique active learning approach helps students learn to think critically and develop their interpersonal skills, which are increasingly important in workplace.