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An introduction to CFD fundamentals and using commercial CFD software to solve engineering problems, designed for the wide variety of engineering students new to CFD, and for practicing engineers learning CFD for the first time. Combining an appropriate level of mathematical background, worked examples, computer screen shots, and step by step processes, this book walks the reader through modeli…
The PIC microcontroller from Microchip is one of the most widely used 8-bit microcontrollers in the world. In this book, the authors use a step-by-step and systematic approach to show the programming of the PIC18 chip. Examples in both Assembly language and C show how to program many of the PIC18 features such as timers, serial communication, ADC, and SPI.
The second edition of MODERN GARDE MANGER: A GLOBAL PERSPECTIVE, was written for both the working chef and the serious student engaged in the practice and study of culinary arts. The first edition was winner of the International Association of Culinary Professionals (IACP) Cookbook Award. Its carefully researched information and fully tested recipes span the international spectrum of the modern…
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how t…
Christ Frost shows how a well designed publication can provide a powerful platform for good journalism. He details the elements of a good design & provides instruction on how to get the most out of computers & computer-aided design.
A presentation of circuit synthesis and circuit simulation using VHDL (including VHDL 2008), with an emphasis on design examples and laboratory exercises. This text offers a comprehensive treatment of VHDL and its applications to the design and simulation of real, industry-standard circuits. It focuses on the use of VHDL rather than solely on the language, showing why and how certain types of c…
The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow’s marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging acr…
[First published in 2001 by Kogan Page Limited.].
Preface -- Visual walk-through -- The financial statements -- Transaction analysis -- Accrual accounting & income -- Internal control & cash -- Short-term investments & receivables -- Inventory & cost of goods sold -- Plant assets, natural resources, & intangibles -- Long-term investments & the time value of money -- Liabilities -- Stockholders' equity -- Evaluating performance: earnings qualit…
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