Introduce your students to the dynamic, exciting nature of cost management as this edition demonstrates how today's conditions consistently require change in cost management systems. Hansen/Mowen/Guan's COST MANAGEMENT: ACCOUNTING AND CONTROL, 6e, International Edition, first covers functional-based cost and control and then activity-based cost systems, giving students the understanding and ski…
Start Your Guerrilla Marketing Power Plan The Father of Guerrilla Marketing, Jay Conrad Levinson, and marketing master Al Lautenslager equip you with a winning 30-day plan to revolutionize your marketing without depleting your budget. Armed with a daily dose of proven guerrilla principles, and the latest tactics and tools, you can reach your marketing goals, jump-start your sales, and watch you…
The bestselling book on intermediate accounting, Kieso is an excellent reference for practicing accountants and an invaluable resource for anyone entering the field. It integrates FARS/Codification exercises, cases, and simulations into the chapters. This introduces readers to the codification project. They'll learn how to leverage everyday accounting programs like Excel, GLS, and other compute…
A guide on how to talk to the media and generate effective press coverage provides lighthearted case studies that illustrate key processes for building strategic and cost-effective press relationships.
The measure of the executive, Peter Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wasted in an executive job without the acquired habits of mind that mold them into results. Drucker identifies five practices essential to…
A lighthearted survey that looks at the role that old and classic fonts - from letterpress to slab serifs and beyond - play in contemporary graphic design.
A candid and indispensable primer on all aspects of advertising from the man Time has called " the most sought after wizard in the business" . 223 photos.
KIDS & Co explains how your business skills don't have to go out of the window when you walk in through the front door. You may sometimes feel that the kids get the better of you every time, but here is one weapon you have that they don't: all those business skills you are familiar with and they know nothing about.
Offset Lithographic Technology provides extensive coverage of electronic applications in all areas of printing. This edition includes in-depth coverage of electronic text generation, computer-to-plate operations, computer-controlled inking and printing, digital image generation, and electronic prepress (desktop publishing). A math and measurement chapter helps students master these important ba…
This completely new addition to the Gray's Anatomy family is specifically tailored to meet the needs of today's anatomy students. A team of authors with a wealth of diverse teaching and clinical experience have carefully crafted the book to efficiently cover the information taught in contemporary anatomy courses. A user-friendly format, a regional organization, and outstanding artwork make mast…