Accounting for Managers, 2nd Edition explains how accounting information is used by non-financial managers. The book emphasizes the interpretation, rather than the construction, of accounting information and encourages a critical, rather than an unthinking acceptance, of the underlying assumptions behind accounting. It links theory with practical examples and case studies drawn from real life b…
The fully revised edition of the most comprehensive and up-to-date reference on print production All graphic designers and illustrators must be familiar with the steps involved in preparing their work for publication. Now completely revised to reflect the latest technology and trends, A Guide to Graphic Print Production, Third Edition is the complete guide to the entire process of print product…
New second edition: A classroom-tested, step-by-step approach to effective IMC, covering creative processes and strategies as well as changes in traditional advertising and marketing principles.
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
This guide aims to move students away from a cut-and-paste mentality and refocus design instruction on the fundamentals of form (starting from such basics as point and line) in a critical, rigorous way informed by contemporary media, theory and software systems.
The book Physics for Scientists and Engineers: A Strategic Approach with Modern Physics (Seventh International Edition) by Randall D. Knight belongs to the field of general physics for science and engineering students. It covers topics such as mechanics, waves, thermodynamics, electricity, magnetism, optics, and modern physics.
Mastering the fundamental concepts of financial operations Using tools, makingconnections, and studying for success, are the three learning skills that students will gain in Financial Management: Core Concepts. Appendix : page 653-670. Glossary : page 671-678. Index : page 679-690
The topics covered in this text provide information systems students with a solid understanding of transaction processing systems that they can then build on as they pursue more in-depth study of specific topics such as databases, data analytics, networks, systems analysis and design, cloud computing, virtualization, blockchain, artificial intelligence, Internet of Things, computer security, an…
Buku ini membahas konsep dan praktik manajemen strategik, terutama dalam konteks inovasi dan keunggulan bersaing menghadapi disrupsi bisnis. Bibliografi : halaman 216-221.
Apa perusahaan bernilai bisnis tinggi yang belum dibangun oleh siapa pun? Penerus Bill Gates tidak akan membuat sistem operasi. Penerus Larry Page dan Sergey Brin tidak akan membuat mesin pencari. Jika Anda meniru tokoh-tokoh itu, anda tidak memetik pelajaran dari mereka. Tentu saja, meniru itu lebih mudah daripada membuat sesuatu yang baru. Mengerjakan sesuatu yang sudah kita ketahui caranya s…
For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.
Rev. ed. of: Cost accounting: a managerial emphasis / Charles T. Horngren ... [et al.]. 13th ed.
Offering coverage of the entire audit process, this text takes students step by step through each audit cycle, then shows how each step relates to the process as a whole. Increased emphasis is placed on e-commerce.
Discusses what accounting is all about and accounting's evolving role in business. This book guides you through the preparation of financial statements.