Opportunities abound for entrepreneurs to revitalize an already existing business or create a totally new enterprise using the vast resources of the Internet. This second edition helps readers determine and then target their market, providing a thorough analysis of the most up-to-date tools and services they can use to operate a successful Internet business. The key steps to setting up and oper…
The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds …
For courses in Introductory Accounting. Core Concepts of Accounting offers students a shortcut to understanding the basic terminology and fundamental concepts of accounting. This handy text has been completely revised! It captures the full text of the self paced workbook approach of Essentials of Accounting, Eight Edition, which includes important accounting concepts and terms, a clear explanat…
Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business mark…
The most successful higher education text of all time keeps getting better. The authors adapt their proven approach to accounting's evolving role in business and use the preparation of financial statements as the framework for understanding what accounting is all about. Accounting provides a solid foundation of accounting concepts with unique features to show how users can use accounting to und…
Buku hibah dari Daniel Susilo
New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way - through text, case studies, and hands-on exercises - to help readers compress their learning curves, reduc…
In this fully updated Second Edition, three of today’s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. The book provides 15 in-depth case studies that highlight successes and failures in dealing with core issues o…
Previous ed.: Amsterdam; Oxford: Elsevier Butterworth-Heinemann, 2005
Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Fifth Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Management takes a pragmatic "how-to" perspective illustrating many practical …
Well known for its clear writing and unique variety of topics, MATHEMATICS: A PRACTICAL ODYSSEY demonstrates how mathematics is usable and relevant to students. Throughout the book, the authors emphasize problem solving skills, practical applications, and the history of mathematics. Students encounter topics that will be useful in their daily lives, such as calculating interest and understandin…
A toolkit for mastering the personal characteristics and social abilities of emotional intelligence (EQ) to manage conflict and develop teamwork
The IFRS Primer: International GAAP Basics serves as a roadmap to provide guidance and a path through the period of transition to convergence of GAAP and international reporting standards for both students and instructors. As in introduction to International Financial Reporting Standards (IFRS), the IFRS Primer is a stand alone and logical supplement for use with existing U.S. introductory, int…
This new text, The Practice of Business Communication, completes the trio of pedagogical approaches offered in the Canadian Guffey series by foregrounding the more student-centred/active learning Problem Based Learning method. In Problem Based Learning, a real-world problem is posed that students try to solve using the skills they currently have as communicators. The problem is designed to get …
"How To Build Virality Into Your Business And Get Your Product or Service In Front of More People..." How to grow your business using the power of the Internet. How to narrow in on your niche to laser-target your audience and use the power of the "long-tail." Building a business that will be successful for many years to come using a few simple principles. Marketing methods that successful compa…
Buku ini secara garis besar berisi 3 (tiga) hal, yaitu : - Pengetahuan mengenai analisis untuk menyusun marketing plan - Pengetahuan untuk mmformulasikan strategi dan rencana dalam marketing plan - Lampiran yang berisi form-form untuk melatih penyusunan marketing plan secara menyeluruh dan terarah.
Introduction and text by Dingeman Kuilman, Dennis Elbers.