The bestselling "bible" of project management In today's time-crunched, cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. Now with 25 percent new and updated content, Project Management For Dummies introduces you to the principles of successful project management and shows you how to motivate any team to gain maximum productivity. You'l…
This is a collection of contemporary international public relations case studies from the UK, Norway, Spain, Sweden, South Africa, Canada and the USA. It offers insights into the development of PR and communication strategies.
-property sector PR. --
Tough Test Questions? Missed Lectures? Not Enough Time? Fortunately, there's Schaum's. This all-in-one-package includes more than 600 fully solved problems, examples, and practice exercises to sharpen your problem-solving skills. Plus, you will have access to 22 detailed videos featuring instructors who explain the most commonly tested problems--it's just like having your own virtual tutor! You…
This text is designed to help students develop a solid, basic understanding of anatomy and physiology without an encyclopedic presentation of detail. Great care has been taken to select important concepts and to perfectly describe the anatomy of cells, organs, and organ systems. The plan that has been followed for nine editions of this popular text is to combine clear and accurate descriptions …
If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the v…
This book "provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity."--Publisher's website.
For courses in Technical Drawing, Engineering Graphics, Engineering Design Communication, Drafting, Visualization, at level beginner through advanced. Technical Drawing and Engineering Graphics, Fourteenth Edition, provides a clear, comprehensive introduction and detailed, easy-to-use reference to creating 2D documentation drawings and engineering graphics by hand or using CAD. It offers excell…
The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the…
The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the…
"Provides a comprehensive overview of every aspect of designing with type"--
Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.
White's Fluid Mechanics offers students a clear and comprehensive presentation of the material that demonstrates the progression from physical concepts to engineering applications and helps students quickly see the practical importance of fluid mechanics fundamentals. The wide variety of topics gives instructors many options for their course and is a useful resource to students long after gradu…