Project management for engineering, business and technology. Seventh Edition

Project Management for Engineering, Business and Technology is a highly regarded textbook that addresses project management across all industries. First covering the essential background, from origins and philosophy to methodology, the bulk of the book is dedicated to concepts and techniques for practical application. The systems development cycle is used as a framework to discuss project manag…

Open Innovation Results: Going Beyond the Hype and Getting Down to Business

This book offers the latest theory and evidence from innovation processes, and discusses how they can, and must, connect to the organization as a whole in order to have real long-term value

Management : a practical introduction. 2024 release

Management: A Practical Introduction empowers students to develop their career readiness. Developed to help students read and learn management with a purpose, it takes a student-centered approach. This is the first product to uniquely integrate a strategic career readiness theme throughout to address employers' concerns about students graduating without being career ready.

Global digital data governance : polycentric perspectives

This book addresses global digital data governance from polycentric perspectives. Theories of (global) digital data governance remain little consolidated, with monodisciplinary accounts and different approaches focusing on actors, processes and norms.

Dynamic capabilities : foundational concepts

This Element relates the dynamic capabilities framework to important concepts from the business and economics literature, demonstrating how it applies to today's business challenges. It also offers a capabilities perspective on a theory of the firm. Most existing theories of the firm caricature today's business enterprise.

Digital transformation : understanding business goals, risks, processes, and …

Digital Transformation: Understanding Business Goals, Risks, Processes, and Decisions shows how to avoid such issues via careful consideration of what an enterprise really needs. Unlike many other books on digital transformation, the authors do not dwell on database design or the details of implementing information systems. Instead, they emphasise the importance of a clear understanding of all …

Business Intelligence and Big Data : Drivers of Organizational Success

Business Intelligence and Big Data: Drivers of Organizational Success examines how the success of an organization largely depends on the ability to anticipate and quickly respond to challenges from the market, customers, and other stakeholders. Success is also associated with the potential to process and analyze a variety of information and the means to use modern information and communication …

Brand management : mastering research, theory and practice. Third Edition

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

Consumer Behavior : Buying, Having, and Being. Twelfth Global Edition

Edition

Twelfth Global Edition

ISBN/ISSN

9781292153100

Collation

632 p. ; 25 cm.

Series Title

-

Call Number

658.8342 Sol c

Designing organizations : The foundation for excellence. Third Edition

Edition

Third Edition

ISBN/ISSN

9780749425807

Collation

xiii, 170 hlm. : 23 cm.

Series Title

-

Call Number

658.421 Sad d

A primer crisis communication theory : the fusion of theory and practice

The book begins with an extended discussion of applied theory, including the theory building process, to help the reader appreciate how theory can connect to the practice of crisis communication. This discussion is followed by chapters each explaining a theory and using an evidence-based approach to explore how that theory illuminates and applies to crisis communication practice.

Principles of strategic communication. Second Edition

Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions.

Manage the message, change the outcome : an executive's guide to crisis manag…

A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step by step through a field-tested approach that will empower them to be more effective and less defensive when facing a crisis.

Industrial ecology and sustainability : a textbook for students

This volume focuses on core topics of industrial ecology and designed as an accessible introduction for students around the world studying sustainability at a time of rapid changes in technology and global change.

Fundamentals of Momentum, Heat, and Mass Transfer. Seventh Asia Edition

The field's essential standard for more than three decades, Fundamentals of Momentum, Heat and Mass Transfer offers a systematic introduction to transport phenomena and rate processes. Thorough coverage of central principles helps students build a foundational knowledge base while developing vital analysis and problem solving skills.

Supplementary Problems for Fundamentals of Momentum, Heat, and Mass Transfer.…

The field's essential standard for more than three decades, Fundamentals of Momentum, Heat and Mass Transfer offers a systematic introduction to transport phenomena and rate processes. Thorough coverage of central principles helps students build a foundational knowledge base while developing vital analysis and problem solving skills.

The professional chef. Tenth Edition

A constant in-the-kitchen resource for culinary students and culinary professionals, The Professional Chef teaches proper culinary technique and includes nearly 900 recipes for instruction and inspiration.

Operational risk management : a complete guide for banking and fintech. Secon…

This book also provides insight into some of the (often noto-rious) operational risk events that have occurred in the past 10 years, with analysis of the JPMorgan Whale event, the Archegos Credit Suisse event, the UBS and Société Générale unauthorized trading scandals, the reputational risk events related to LIBOR and the recent Australian Banking scandals, the Knight Capital technology mis…

Managing innovation : integrating technological, market and organizational ch…

Innovation shouts from advertisements for products ranging from hairspray to hospital care. It nestles deep in the heart of our history books, pointing out how far and for how long it has shaped our lives. And it is on the lips of every politician, recognizing that our lifestyles are constantly shaped and reshaped by the process of innovation

Ongoing crisis communication : Planning, managing, and responding. Third Edition

Crisis communication is the life blood of crisis management: when communication is ineffective so is the crisis management effort. This book emphasizes the role of communication throughout the crisis management process. W. Timothy Coombs uses a three-staged approach to crisis management - pre-crisis, crisis, and post-crisis.