Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communicati…
Presents international accounting within the context of managing multinational enterprises. If focuses on how accounting applies to global strategies, and identifies the key accounting issues that influence multinational decision making. Analyzes accounting issues from three viewpoints -- theoretical, major national treatments, and international harmonization efforts.
Materials Science and Engineering, 9th Edition provides engineers with a strong understanding of the three primary types of materials and composites, as well as the relationships that exist between the structural elements of materials and their properties. The relationships among processing, structure, properties, and performance components for steels, glass–ceramics, polymer fibers, and sili…
For senior or graduate-level students taking a first course in Control Theory (in departments of Mechanical, Electrical, Aerospace, and Chemical Engineering). A comprehensive, senior-level textbook for control engineering. Ogata's Modern Control Engineering, 5/e, offers the comprehensive coverage of continuous-time control systems that all senior students must have, including frequency response…
Market-leading ORGANIZATION DEVELOPMENT AND CHANGE, 9th Edition blends theory, concepts and applications in a comprehensive and clear presentation. The authors work from a strong theoretical foothold and apply behavioral science knowledge to the development of organizational structures, strategies, and processes.
A senior-level, comprehensive survey of organizational communication, with theory and application. New edition reorganizes material and adds chapter on information systems.
The approach used by Hoyle, Schaefer, and Doupnik in this new edition allows students to think critically about accounting, just as they will do while preparing for the CPA exam and in their future careers. With this text, students gain a well-balanced appreciation of the accounting profession. conversational tone used throughout the book.
The bestselling "bible" of project management In today's time-crunched, cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. Now with 25 percent new and updated content, Project Management For Dummies introduces you to the principles of successful project management and shows you how to motivate any team to gain maximum productivity. You'l…
This is a collection of contemporary international public relations case studies from the UK, Norway, Spain, Sweden, South Africa, Canada and the USA. It offers insights into the development of PR and communication strategies.
-property sector PR. --
Tough Test Questions? Missed Lectures? Not Enough Time? Fortunately, there's Schaum's. This all-in-one-package includes more than 600 fully solved problems, examples, and practice exercises to sharpen your problem-solving skills. Plus, you will have access to 22 detailed videos featuring instructors who explain the most commonly tested problems--it's just like having your own virtual tutor! You…