Buku ini secara garis besar berisi 3 (tiga) hal, yaitu : - Pengetahuan mengenai analisis untuk menyusun marketing plan - Pengetahuan untuk mmformulasikan strategi dan rencana dalam marketing plan - Lampiran yang berisi form-form untuk melatih penyusunan marketing plan secara menyeluruh dan terarah.
This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law course, which is a mainstay in all accredited programs in mass communication, journalism, broadcasting, telecommunications, public relations, mass media, and related curricula.
In The Wise Company, legendary management experts Ikujiro Nonaka and Hirotaka Takeuchi highlight how various companies have confronted the challenge of rapid change to create new products and new ways of doing business that benefit employees, consumers, and society.
The DX Review, a leading digital transformation platform, delivers insightful news and analysis with a global network of experts. We empower businesses to unlock their full potential through practical guides, informed by diverse perspectives and cutting-edge trends. Trusted by business leaders, IT professionals, and enthusiasts, The DX Review is your partner in navigating the digital landscape.
The Business Model Navigator allow you to innovate, test and implement new business models within your industry. Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, all…
This book explains how to combine Lean (including Hoshin Kanri) with Digital solutions to maximize sustainable performance that complies with people's and planet's performance expectations and needs. Organisations have always strived to perform the best and be the most sustainable. In this respect, Lean systems and other proven recipes still make sense, and are still far from having delivered t…
Project Management for Engineering, Business and Technology is a highly regarded textbook that addresses project management across all industries. First covering the essential background, from origins and philosophy to methodology, the bulk of the book is dedicated to concepts and techniques for practical application. The systems development cycle is used as a framework to discuss project manag…
This book offers the latest theory and evidence from innovation processes, and discusses how they can, and must, connect to the organization as a whole in order to have real long-term value
Management: A Practical Introduction empowers students to develop their career readiness. Developed to help students read and learn management with a purpose, it takes a student-centered approach. This is the first product to uniquely integrate a strategic career readiness theme throughout to address employers' concerns about students graduating without being career ready.
This book addresses global digital data governance from polycentric perspectives. Theories of (global) digital data governance remain little consolidated, with monodisciplinary accounts and different approaches focusing on actors, processes and norms.
This Element relates the dynamic capabilities framework to important concepts from the business and economics literature, demonstrating how it applies to today's business challenges. It also offers a capabilities perspective on a theory of the firm. Most existing theories of the firm caricature today's business enterprise.
Digital Transformation: Understanding Business Goals, Risks, Processes, and Decisions shows how to avoid such issues via careful consideration of what an enterprise really needs. Unlike many other books on digital transformation, the authors do not dwell on database design or the details of implementing information systems. Instead, they emphasise the importance of a clear understanding of all …
Business Intelligence and Big Data: Drivers of Organizational Success examines how the success of an organization largely depends on the ability to anticipate and quickly respond to challenges from the market, customers, and other stakeholders. Success is also associated with the potential to process and analyze a variety of information and the means to use modern information and communication …
Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.