Emotional Branding ; the new paradigm for connecting brands to people

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now b…

Business Intellingence roadmap ; The Complete Project Lifeycle for Decision-S…

This software will enable the user to learn about business intelligence roadmap.

Praktikum Akuntansi Biaya ; Buku 2 Kertas Kerja

Edition

-

ISBN/ISSN

9789790616660

Collation

-

Series Title

-

Call Number

658.151121 Kri p

City Branding Theory and Cases

Focussing specifically on city branding this is an invaluable text as city branding becomes increasingly important across the world and has a direct impact on public and private sector practice

Business Research Methods. Tenth Edition

In its Anniversary 10th Edition, authors Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of business research topics – including the best coverage of questionnaire design – backed by solid theory. The authors are successfu…

Successful Employee Communications: A Practitioner's Guide to Tools, Models a…

Edition

Second Edition

ISBN/ISSN

9781398604483

Collation

307 p. ; 22 cm.

Series Title

-

Call Number

658.45 Dew s

Entrepreneurship. Third Edition

Entrepreneurship, 3rd Edition explores the trials and tribulations of entrepreneurship so that they’ll have the necessary tools to start their own businesses. It offers coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A chapter on entrepreneurial selling that examines how to sell to multiple stakeholders is included in this text, as well as cas…

Understanding Financial Statements: A Journalist's Guide

Provides the essentials for understanding a company's financial health by explaining how companies formulate their financial documents and how to evaluate financial statements.

Control systems engineering. Eighth Edition

Edition

Eighth Edition

ISBN/ISSN

9781119590170

Collation

727 p. ; 25 cm.

Series Title

-

Call Number

629.8 Nis c

The user's journey : storymapping products that people love

"Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a 'story first' approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.…

Programmable logic controllers. Fifth Edition

This edition of 'Programmable Logic Controllers' continues to provide an up-to-date introduction to all aspects of PLC programming, installation, and maintaining procedures. No previous knowledge of PLC systems or programming is assumed. Programmable Logic Controllers continues to provide an up-to-date introduction to all aspects of PLC programming, installation, and maintaining procedures. Imp…

Fourth generation management : the new business consciousness

How the evolution of management and the revolution in quality are converging--and what it means for business and the nation. Building upon the principles of W. Edwards Deming, this landmark book takes management practice and the next phase of the Quality Revolution into the 21st century. 25 illustrations.

Teknik Menulis Naskah Iklan

Edition

-

ISBN/ISSN

9789793830919

Collation

264 p. ; 15 x 23 cm.

Series Title

-

Call Number

651.75 Wid t

Accounting information systems : basic concepts and current issues. Fourth Ed…

Accounting Information Systems: Basic Concepts and Current Issues, Third Edition, provides an interdisciplinary presentation of the fundamental accounting topics and information technology of AIS. It is written in a manner intended to develop professional judgment and critical thinking skills so students are prepared to be successful and effectively communicate with accountants and general mana…

Permission Marketing : Turning Strangers into Friends, and Friends into Custo…

Called "the ultimate entrepreneur for the Information Age" by "Business Week, " Godin explains Permission Marketing, a concept that shapes a sales pitch sothat consumers winningly accept it.

9 Prinsip Sukses dari CEO

Edition

-

ISBN/ISSN

9791238236

Collation

-

Series Title

-

Call Number

658.408322 Bra 9

What is Graphic Design For?

"In the 21st century, graphic designers throughout the world are facing tough but exciting challenges: new technologies, new ways for clients to interact with customers, and an audience that is increasingly literate when it comes to design, global influences, and cultures. This book starts by exploring the issues that shape design today : sustainability, ethics, technology, theory, and developm…

Touch this : graphic design that feels good

In today's high-tech, virtual world where things exist, but then again, they don't, people are irresistibly drawn to "touch-friendly" designs. It's little wonder that graphic pieces incorporating unusual materials get noticed and elicit investigation. These dynamic designs build image like no others.

Logo Design

Edition

-

ISBN/ISSN

9783822846223

Collation

-

Series Title

-

Call Number

686.225222 Jul l

Introduction to public relations

Edition

-

ISBN/ISSN

9786028969017

Collation

191 p.

Series Title

-

Call Number

659.2 Pri i