Advertising management in a digital environment : text and cases

This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management Index : page 189-195.

The art of public speaking. Twelfth International Edition

Whether a novice or an experienced speaker, every student will learn how to be a better public speaker through Lucas' clear explanations and thorough coverage. By far the leading speech textbook of our time, The Art of Public Speaking has defined the art of being the best for more than six million students and instructors. -- Product Description.

Energy : Its Use and the Environment. Fifth Edition

What is the impact of such energy issues as global warming, radioactive waste, and municipal solid waste on the individual and society? ENERGY: ITS USES AND THE ENVIRONMENT, 5E, International Edition answers these questions, emphasizing the physical principles behind energy and its effects on our environment, and explaining the basic physical principles behind the use of energy, including the s…

Principles of operations management : sustainability and supply chain managem…

For courses in Operations Management. A Broad, Practical Introduction to Operations, Reinforced with an Extensive Collection of Practice Problems Principles of Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of issues on the marke…

Operations management : sustainability and supply chain management. Twelfth G…

Edition

-

ISBN/ISSN

9781292148632

Collation

-

Series Title

-

Call Number

658.5 Hei o

Management accounting : information for decision-making and strategy executio…

Edition

Sixth International Edition

ISBN/ISSN

9780273769989

Collation

550 p. ; 26 cm.

Series Title

-

Call Number

658.1511 Atk m

Management accounting : information for decision making and strategy executio…

An approach to management accounting from the perspective of a business manager. "Management Accounting: Information for Decision-Making and Strategy Execution" explains how business managers can estimate and manage the cost and profitability of their products and customers. This text also covers how managers use financial and nonfinancial information to improve processes, design and develop ne…

Strategic management : Formulation, implementation, and control. Tenth Edition

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field, are evident throughout this book.

Successful Event Management: A Practical Handbook. Fourth Edition

Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events. Presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economi…

Corporate communication : a guide to theory and practice. Sixth Edition

The 6th edition of Corporate Communication continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose. New to this edition: • A revised chapter on comm's in the rapidly changing media landscape, incorporating new tech…

Basic advertising 02 : art direction

This comprehensive look at the role of the art director examines the key techniques, approaches, and secrets involved in the development of creative advertising concepts.

Layout essentials : 100 design principles for using grids. Revised and update…

A classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of its design principles, updated text, and new photos and international graphics. Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with multi-column formats …

Principles of marketing. Sixteenth Global Edition

"For Principles of Marketing courses that require a comprehensive text" Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, in…

The Future of Hybrid Marketing : strategi, taktik, dan inovasi terbaru pemasa…

Buku ini membahas strategi pemasaran yang menggabungkan pendekatan tradisional dan digital untuk menghadapi era bisnis yang dinamis. Lampiran : halaman 278-279. Bibliografi : halaman 280-282

Financial accounting : with International Financial Reporting Standards. Fift…

An essential and intuitive treatment of financial accounting with an international perspective The use of International Financial Reporting Standards is growing rapidly, both outside of the United States and within, especially as IFRS incorporates more US GAAP rules. In the newly updated fifth edition of Financial Accounting with International Financial Reporting Standards, a team of accomplish…

Advanced financial accounting : an IAS and IFRS approach. Second Editon

Edition

Second Editon

ISBN/ISSN

9781259011771

Collation

832 p. ; 26 cm.

Series Title

-

Call Number

657.04622 Neo a

Social Media Marketing. Fifth Edition

This book tells about social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success Bibliography : page 419-438. Index : page 439-447

Learn all about SAP S/4 HANA

S/4 HANA is the latest enterprise resource planning (ERP) system from SAP. It is an innovative product that has revolutionized the way businesses manage their operations, thanks to its state-of-the-art architecture and cutting-edge technologies.

Best Practice Implementasi Manajemen Risiko ISO 31000:2018

Implementasi terbaik manajemen risiko menurut ISO 31000:2018 menekankan pada pendekatan terintegrasi dan sistematis. Ini melibatkan penerapan prinsip-prinsip ISO 31000 dalam seluruh aktivitas organisasi, mulai dari penetapan konteks hingga evaluasi risiko. Bibliograpfi : halaman 300-301. Indeks : halaman 302-307.

Manajemen Risiko Perusahaan : Tantangan dan Peluang

Buku ini menyajikan secara lengkap dengan alur yang sistematis setiap hal tentang manajemen risiko, sejak pengenalan dasar manajemen risiko hingga praktik manajemen risiko di berbagai perusahaan yang dapat dijadikan lesson learned sangat berharga. Indeks : halaman 122-131