Offers comprehensive coverage of digital three-dimensional design for the business, advertising, manufacturing, visualization, and entertainment industries, and, by explaining the major concepts while avoiding technical jargon, takes a more holistic approach to 3D, covering the whole of the field rather than any one segment. Original. (All Users).
Designing Your Organization is a hands-on guide that provides managers with a set of practical tools to use when making organization design decisions. Based on Jay Galbraith’s widely used Star Model, the book covers the fundamentals of organization design and offers frameworks and tools to help leaders execute their strategy. The authors address the five specific design challenges that confro…
This is a practical book on creating packaging prototypes that reflect sustainable and ecologically sound principles. It challenges the next generation of graphic designers to re-envision packaging design as a less environmentally destructive practice than it presently is, and examines an array of techniques and methodologies for creating innovative and sustainable packaging designs, from first…
In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive co…
The CEO of the successful online shoe retailer Zappos explains how he used the science of happiness to deliver contentment to his employees, customers, investors and vendors; how this led to stellar sales; and how his principles can be applied to other companies and entrepreneurs.
Appropriate for all courses in Decision Support Systems (DSS), computerized decision making tools, and management support systems. Decision Support and Business Intelligence Systems 8e provides the only comprehensive, up-to-date guide to today's revolutionary management support system technologies, and showcases how they can be used for better decision-making. This completely revised and re-tit…
Blends coverage of time-tested principles and the advancements with the practical perspective of the financial manager.
This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stresses the critical importance of communication in brand and organization perception. Peppered with numerous examples and anecdotes, it makes an engaging read.
ConnectAbility -noun: 1. an agile approach to running an organization that takes into account the psychology of human interaction; 2. the only way to do business in today’s economy Drawing from the powerful lessons of emotional awareness and relationship dynamics, ConnectAbility promotes a sophisticated yet simple method for developing superior partnerships guaranteed to create quality result…
The complete guide to internal auditing for the modern world Brink's Modern Internal Auditing: A Common Body of Knowledge, Eighth Edition covers the fundamental information that you need to make your role as internal auditor effective, efficient, and accurate. Originally written by one of the founders of internal auditing, Vic Brink and now fully updated and revised by internal controls and IT …
Today's internal auditor is responsible for creating higher standards of professional conduct and for greater protection against inefficiency, misconduct, illegal activity, and fraud. Now completely revised and updated, Brink's Modern Internal Auditing, Seventh Edition is a comprehensive resource and reference book on the changing world of internal auditing, including new coverage of the role o…
For undergraduate and graduate Auditing, Professional Research Case or capstone courses. Step through real auditing cases one by one in this comprehensive text. Auditing Cases 4/e, through a unique active learning approach, provides a comprehensive case book focusing on various auditing activities. Students learn to think critically and develop their interpersonal skills, which are increasingly…
Automatic Control Systems provides engineers with a fresh new controls book that places special emphasis on mechatronics. It follows a revolutionary approach by actually including a physical lab. In addition, readers will find authoritative coverage of modern design tools and examples. Current mechatronics applications build motivation to learn the material. Extensive use of virtual lab softwar…
For courses in entrepreneurship. A Comprehensive Guide to Business Ventures Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully start their own businesses. With real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The Fifth Edition examines entreprene…
Giving students a clear vision of small business as it really is, this work focuses on the kinds of businesses that students might actually start, instead of giving information about high growth firms.
Raymond Noe's Employee Training and Development sets the standard in this course area. First introduced in 1998, ETD became the market-defining text within 6 months of publication. Its popularity is due to its lively writing style and relevant examples of the most up-to-date developments in training, research and practice, including the strategic role of training and the use of new technologies…
Raymond Noe's Employee Training and Development sets the standard in this course area. First introduced in 1998, ETD became the market-defining text within 6 months of publication. Its popularity is due to its lively writing style and relevant examples of the most up-to-date developments in training, research and practice, including the strategic role of training and the use of new technologies…
For courses in electronic marketing or e business. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The fifth edition assists all marketers in understanding the Internet and its social media for improving brand images, sales, and profitability.