For courses in Introductory Accounting. This programmed text has a proven format that involves a unique reversal of pages in the later chapters. This design was conceived as a way to allow the answer column to always appear in th right margin. The book is completed front to back, then inverted and completed back to front
This accessible, reader-friendly text guides you through a complete life cycle of the firm as it introduces the theories, knowledge, and corporate finance tools and techniques an entrepreneur needs to start, build, and eventually harvest a successful venture. With a strong emphasis on sound financial management practices, the text explores important issues entrepreneurs face, including how and …
For many, starting a business can be an overwhelming experience. Understanding the financial aspects of running a business can be even more daunting. "Entrepreneurial Finance, Fourth Edition," was written to help a broad range of U.S. business owners understand the core financial aspects of business entrepreneurship. Discussing sole proprietorships, partnerships, limited liability companies, an…
ENTREPRENEURIAL FINANCE, 6e, guides readers through a complete life cycle of the firm as it introduces the theories, knowledge, and corporate finance tools and techniques an entrepreneur needs to start, build, and eventually harvest a successful venture. With a strong emphasis on sound financial management practices, it explains how to secure financing, use business cash flow models, and strate…
There has never been an ERP Guide like this. 100 Success Secrets is not about the ins and outs of ERP. Instead, it answers the top 100 questions that we are asked and those we come across in forums, our consultancy and education programs. It tells you exactly how to deal with those questions, with tips that have never before been offered in print. This book is also not about ERP's best practice…
A solid grounding in the writing requirements of the PR business. The book covers a lot of ground in a complex but rewarding subject.
Artificial intelligence is radically altering the digital marketing landscape. But if you're a PPC professional, there's no need to panic; the sky isn't falling. Former Google AdWords evangelist Frederick Vallaeys understands what's coming next, and with his expert guidance you'll not only survive, but you'll also thrive in tomorrow's AI world.In this invaluable volume, you'll learn: - What AI …
Offers comprehensive coverage of digital three-dimensional design for the business, advertising, manufacturing, visualization, and entertainment industries, and, by explaining the major concepts while avoiding technical jargon, takes a more holistic approach to 3D, covering the whole of the field rather than any one segment. Original. (All Users).
Designing Your Organization is a hands-on guide that provides managers with a set of practical tools to use when making organization design decisions. Based on Jay Galbraith’s widely used Star Model, the book covers the fundamentals of organization design and offers frameworks and tools to help leaders execute their strategy. The authors address the five specific design challenges that confro…
This is a practical book on creating packaging prototypes that reflect sustainable and ecologically sound principles. It challenges the next generation of graphic designers to re-envision packaging design as a less environmentally destructive practice than it presently is, and examines an array of techniques and methodologies for creating innovative and sustainable packaging designs, from first…
In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive co…
The CEO of the successful online shoe retailer Zappos explains how he used the science of happiness to deliver contentment to his employees, customers, investors and vendors; how this led to stellar sales; and how his principles can be applied to other companies and entrepreneurs.
Appropriate for all courses in Decision Support Systems (DSS), computerized decision making tools, and management support systems. Decision Support and Business Intelligence Systems 8e provides the only comprehensive, up-to-date guide to today's revolutionary management support system technologies, and showcases how they can be used for better decision-making. This completely revised and re-tit…
Blends coverage of time-tested principles and the advancements with the practical perspective of the financial manager.
This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stresses the critical importance of communication in brand and organization perception. Peppered with numerous examples and anecdotes, it makes an engaging read.
ConnectAbility -noun: 1. an agile approach to running an organization that takes into account the psychology of human interaction; 2. the only way to do business in today’s economy Drawing from the powerful lessons of emotional awareness and relationship dynamics, ConnectAbility promotes a sophisticated yet simple method for developing superior partnerships guaranteed to create quality result…
The complete guide to internal auditing for the modern world Brink's Modern Internal Auditing: A Common Body of Knowledge, Eighth Edition covers the fundamental information that you need to make your role as internal auditor effective, efficient, and accurate. Originally written by one of the founders of internal auditing, Vic Brink and now fully updated and revised by internal controls and IT …