Communication in organizations has changed drastically since the release of the first edition of this bestselling textbook. This fully revised and updated edition delves into state-of-the-art studies, providing fresh insights into the challenges that organizations face today. Yet this foundational resource remains a cornerstone in the examination of classic research and theory in organization c…
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tac…
Operations Management: Contemporary Concepts and Cases, is an ideal book for the instructor seeking a short text with cases. This book employs a cross-functional perspective, appealing to non-majors and practical for use inan MBA level course in operations management. The size and price of the bookalso make the text attractive for the cross-functional curriculum where students are required to p…
Taking a balanced, integrative approach, Operations Management, 2nd Value Edition demonstrates the critical impact OM has in today's business environments, and shows how it relates to every department in an organization. Authors R. Dan Reid and Nada R. Sanders provide clear, focused, and highly engaging coverage of key operations management topics, and make strong connections across concepts an…
Featuring an ideal balance of managerial issues and quantitative techniques, this introduction to operations management keeps pace with current innovations and issues in the field. It presents the concepts clearly and logically, showing readers how OM relates to real business. The new edition also integrates the experiences of a real company throughout each chapter to clearly illustrate the con…
This work provides a new paradigm for managing corporate research and bringing new technologies to market. It includes four case studies (Xerox-PARC), IBM, Intel, and Lucent) showing the open innovation paradigm in all its potential, and risk.
Business.
NEW from the bestselling HBR’s 10 Must Reads series. Learn why bad decisions happen to good managers—and how to make better ones. If you read nothing else on decision making, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you and your organization make better choices and avoid common tra…
NEW from the bestselling HBR’s 10 Must Reads series. To innovate profitably, you need more than just creativity. Do you have what it takes? If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively. Leading exper…
The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R & D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics
Approaching the subject of international business finance from a managerial point of view this text uses real-world cases to highlight managerial issues.
Offers an investigation of aesthetic principles and their application to motion graphics. This work includes: a color-packed survey of graphic and communication design principles and techniques; an exploration of how leading designers formulate ideas, solve problems, and achieve artistic expression; and, a companion DVD.
Enrich your motion graphic design work with this substantial investigation of aesthetic principles and their application to motion graphics. Historical reference provides context; design principles serve as building blocks; and an examination of method and technique inspire innovations in your own work. Bring your work to the next level with a command of concepts that include: * The language of…
Master the tools and day-to-day practices of music recording and production. Learn the ins and outs of room acoustics and designing a studio. Gain techniques for mic placement and running a session. Get a solid grounding in both theory and industry practice. Modern Recording Techniques, the bestselling, authoritative guide to recording, provides everything you need to improve your craft. "If yo…
"Model Making for the Stage explains the practical techniques that will promote accurate scale model making for the theatre. Topics covered include: practical information about model-making materials and setting up a good working environment; foundation skills, techniques and exercises to introduce model making; how to construct scale interiors, exteriors and furniture, and create accurate scal…
Microcontrollers exist in a wide variety of models with varying structures and numerous application opportunities. Despite this diversity, it is possible to find consistencies in the architecture of most microcontrollers. Microcontrollers: Fundamentals and Applications with PIC focuses on these common elements to describe the fundamentals of microcontroller design and programming. Using clear, …