Retailing. Eighth Edition

Full-color, completely current, and packed with practical applications, the Eighth Edition of RETAILING puts students on the inside track to success in the fast-moving retail industry. RETAILING is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this market-leading text endorsement by the National Retailing Federation. While others m…

Retailing management. Eleventh Edition

Edition

Eleventh Edition

ISBN/ISSN

9781265072469

Collation

643 p. ; 28 cm.

Series Title

-

Call Number

658.87 Lev r

Retailing management. Ninth Edition

Edition

Ninth Edition

ISBN/ISSN

9789814670326

Collation

670 p. ; 28 cm.

Series Title

-

Call Number

658.8720 Lev r

Retailing management. Eighth Edition

Retailing Management by Levy and Weitz maintains the basic philosophy of previous editions while focusing on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. These strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling merchandise and ser…

Salesman Superhero

Sebagai salesman, kita dituntut untuk memiliki performa penjualan yang baik. Selalu mencapai target penjualan tentunya menjadi sebuah keharusan dalam profesi ini. Untuk itu, kita harus selalu merasa tertantang untuk melakukan hal-hal yang tidak biasa. Memiliki sedikit saja ketertarikan pada buku ini, sudah membuktikan bahwa Anda sebenarnya tidak ingin menjadi seorang salesman yang biasa saja. T…

Scandal! : amazing tales of scandals that shocked the world and shaped modern…

Greed, cupidity, corruption, and a kind of gluttony so outrageous that it's laughable have always been part of business. Consider, for example, the case of the Swedish match king. At one time, Ivar Kreuger, manufactured almost half of the world's matches, with monopolies in 16 countries. He had so much money that he was a reliable lender to many countries, becoming known as the "saviour of Euro…

Schaum's outline of thermodynamics for engineers. Third Edition

Suitable for engineers, this title includes more than 500 solved problems, examples, and practice exercises to sharpen your problem-solving skills of thermodynamics.

Schaum's outline of digital signal processing. Second Edition

The ideal review for your digital signal processing course More than 40 million students have trusted Schaum’s Outlines for their expert knowledge and helpful solved problems. Written by renowned experts in their respective fields, Schaum’s Outlines cover everything from math to science, nursing to language. The main feature for all these books is the solved problems. Step-by-step, authors …

Search Engine Marketing

Revolutionize Your Internet Marketing Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which u…

Security metrics : A beginner's guide

Security Smarts for the Self-Guided IT Professional “An extraordinarily thorough and sophisticated explanation of why you need to measure the effectiveness of your security program and how to do it. A must-have for any quality security program!” —Dave Cullinane, CISSP, CISO & VP, Global Fraud, Risk & Security, eBay Learn how to communicate the value of an information security program, ena…

Selling Blue Elephants

Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more often than you’ll win. Now, there’s a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented business process of experimentation. In Selling Blue Elephants, RDE’s creators reveal how…

Selling Blue Elephants : 7 Langkah Menciptakan Produk Idaman Sebelum Orang Me…

Edition

-

ISBN/ISSN

9789790742345

Collation

304.p

Series Title

-

Call Number

658.11 Mos s

Semper Fi : Kepemimpinan Bisnis ala U.S Marine Corps

Edition

-

ISBN/ISSN

9789797984212

Collation

-

Series Title

-

Call Number

658.4092 21 Car s

Seru (nggak)nya jadi copywriter

"""Jadi copywriter itu seru nggak, sih? Hmmm... memangnya kerja copywriter itu apa saja, ya? Memiliki gambaran mengenai seluk-beluk industri periklanan akan sangat membantu mahasiswa periklanan (atau siapa pun) yang akan terjun ke dunia periklanan, khususnya sebagai copywriter. Copywriter tidak sekadar menulis copy iklan, nongkrong di café buat brainstorming, dan bergaji besar, tapi juga harus…

Service management : operations, strategy, and information technology. Fifth …

This is the most comprehensive and widely used introduction to service operations on the market. It is written by one of the top authorities on the subject.

Service Management : Operations, Strategy, and Information Technology. Fifth …

Balancing conceptual and applied coverage of all aspects of the management and operation of services, Service Management has maintained the position as market leader through five previous editions. It is the most comprehensive and widely used introduction to service operations on the market, written by one of the top authorities on the subject, and it is designed to develop students' skills in …

Service Marketing : People, Technology, Strategy. Sixth Edition

This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.

Services marketing : integrating customer focus across the firm. Eighth Inter…

Edition

Eighth International Edition

ISBN/ISSN

9781266287152

Collation

531 p. ; 25 cm.

Series Title

-

Call Number

658.809 Zei s

Social Marketing

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial. Social mark…

Social media and crisis communication. Second Edition

Edition

Second Edition

ISBN/ISSN

9780367489007

Collation

406 p. ; 24 cm.

Series Title

-

Call Number

659.203 Jin s