Venture capital demystified, for both investors and entrepreneurs Building Wealth Through Venture Capital is a practical how-to guide for both sides of the table—investors and the entrepreneurs they fund. This expert author duo combines renowned venture capital experience along with the perspective of a traditional corporate executive and investor sold on this asset class more recently to fle…
This book demonstrate that communication theory courses are vibrant, that teachers of communication understand the importance of theoretical thinking, and that both instructors and students appreciate the consistent and organized template we employ throughout. Included Appendix and Index
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing…
Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today's digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues that these businesses face every day. The totally re-designed eleventh edition gives special emphasis to convergence--how the mass media industries a…
Intellectual Property Law, third edition is a thorough guide to the four fields of intellectual property law; trademarks, copyrights, patents, and trade secrets. The comprehensive overviews of each field are complemented by sample agreements, checklists, and other practical guides throughout the book. Each chapter contains realistic case studies, and engaging trivia to engage students and provi…
Global Investments, the Sixth Edition of the previously titled International Investments, provides accessible coverage of international capital markets using numerous examples to illustrate the applications of concepts and theories. The new title reflects the current understanding that the distinction between domestic and international is no longer relevant and that asset management is global. …
"The ninth edition of A First Look at Communication Theory justifies again the program's enduring popularity. Em Griffin, now joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who are encountering the field for the first time to tackle theories without fear. The authors introduce 32 diverse theories that are a mix of foundational and recent scholarship and, with the be…
Confusing Textbooks? Missed Lectures? Tough Test Questions? Fortunately for you, there's Schaum's Outlines. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You al…
ANALYSIS OF INVESTMENTS AND MANAGEMENT OF PORTFOLIOS, 9e, International Edition, teaches readers how to manage their money to derive the maximum benefit from what they earn. It mixes investment instruments and capital markets with theoretical detail on evaluating investments and opportunities to satisfy risk-return objectives--as well as offers insight on how investment practice and theory are …
Faculty Description: Used extensively by professionals, organizations, and schools across the country, ANALYSIS OF INVESTMENTS AND MANAGEMENT OF PORTFOLIOS, 10E, International Edition combines solid theory with practical application in order to help students learn how to manage their money so that they can maximize their earning potential. Filled with real-world illustrations and hands-on appli…
This eye-opening reader explores how communication values and styles can be similar or different for members of various cultures and communities. INTERCULTURAL COMMUNICATION: A READER focuses on practical strategies you can use to communicate more effectively in a variety of contexts, including interpersonal, rhetoric, group, business, education, health care, and organizational. This broad-base…
A collection of essays covering cultural identity, understanding diversity, co-cultures in the United States, and how to improve your intercultural communication skills.
This text addresses the core issues and concerns of intercultural communication by integrating three different perspectives: the social psychological, the interpretive, and the critical. The dialectical framework, integrated throughout the book, is used as a lens to examine the relationship of these research traditions. This text is unique in its emphasis on the importance of histories, popular…
Empowering you to think critically about the media and its impact, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue t…
Corporate Governance and Accountability, 4e will provide readers with an up-to-date summary of the most recent developments in corporate governance. The aim of the book is to provide a full discussion of corporate governance issues and it adopts a holistic approach to corporate governance. It provides a full discussion of corporate governance issues, taking the broadest view of the corporate go…