Continually praised by reviewers for its clear and concise writing style, this ground breaking and market-leading textbook is theory-based with a skill building and competency orientation. The authors provide lively, contemporary examples to ground theory, to increase comprehension, and to help you become skillful communicators. COMMUNICATE! encourages active learning through well-designed anal…
Combining current research with humor, vivid examples, and practical advice, Rothwell brings human communication to life for students. Now in its fifth edition, In the Company of Others continues to use the communication competence model to help students apply theoretical lessons to their own skills.
Now in its fourth edition, this market-leading textbook continues to provide students with an excellent explanation and demonstration of the main theories and techniques in social research methods.
This best-selling text pioneered the comparison of qualitative, quantitative, and mixed methods research design. For all three approaches, John W. Creswell and new co-author J. David Creswell include a preliminary consideration of philosophical assumptions, key elements of the research process, a review of the literature, an assessment of the use of theory in research applications, and reflecti…
Bibliografi: halaman 385-401
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Well-known for its engaging, conversational style, this text makes sophisticated concepts accessible, introducing students to how markets and institutions shape the global financial system and economic policy. Principles of Money, Banking & Financial Markets incorporates current research and data while taking stock of sweeping changes in the international financial landscape produced by financi…
In this 11th edition, Rick Schaefer provides a comprehensive, up-to-date introduction to sociology that appeals to students with a diversity of learning styles. The text focuses on sociology in the global community and encourages students to think about the world they're living in using a sociological imagination.
MODERN RADIO PRODUCTION, International Edition is a current, comprehensive look at radio production and programming that integrates cutting-edge technologies with explanations of traditional equipment and practices. A clear writing style, excellent descriptions and explanations, and attention to detail make this book easy to read and understand.
Based on Hull's Options, Futures and Other Derivatives, Fundamentals of Futures and Options Markets presents an accessible and student-friendly overview of the topic without the use of calculus. Packed with numerical examples and accounts of real-life situations, this text effectively guides students through the material while helping them prepare for the working world.
With its clear and engaging writing style, PRINCIPLES OF ECONOMICS, Seventh Edition, continues to be one of the most popular books on economics available today. Mankiw emphasizes material that you are likely to find interesting about the economy (particularly if you are studying economics for the first time), including real-life scenarios, useful facts, and the many ways economic concepts play …
With the subtitle of Cellphone, Cameraphone, iPhone, Smartphone,Tomi's latest book takes readers to a journey of the most advancedcontent and media services deployed on mobile phones in the mostadvanced mobile telecoms countries such as Japan, South Korea, HongKong, Finland etc. He goes through the taxonomy of the seven massmedia, with an emphasis of what lessons can be learned when newermedia …
An update of a classic book in the field, Modern Portfolio Theory examines the characteristics and analysis of individual securities as well as the theory and practice of optimally combining securities into portfolios. It stresses the economic intuition behind the subject matter while presenting advanced concepts of investment analysis and portfolio management. Readers will also discover the st…
Leadership: Enhancing the Lessons of Experience, 7e consists of 16 chapters, four of which cover specific leadership skills and qualities covered in each of the book's four sections. Hughes, Ginnett, and Curphy draw upon three different types of literature--empirical studies; interesting anecdotes, stories and findings; and leadership skills--to create a text that is personally relevant, intere…
This new edition presents a reader-friendly textbook with lots of numerical examples and accounts of real-life situations.
Communication and Human Behavior offers students a broad introduction to the study of communication which is expansive yet integrated, that links theory to practice, and that is rigorous yet readable. Neither a watered-down treatment of the subject nor a how-to text, this new edition presumes that the study of communication in human affairs is a complex phenomenon with important and far-reachin…
PRINCIPLES OF ECONOMICS continues to be the most popular and widely used text in the Economics classroom. The 4th edition features a strong revision of content in all 36 chapters while maintaining the clear and accessible writing style that is the hallmark of the highly respected author. The 4th edition also features an expanded instructor's resource package designed to assist instructors in co…
This reissue of Sandar Panikkarâe(tm)s 1959 book is based upon a series of lectures given at the Institut dâe(tm)Etude de Development Economique et Social, which spotlights the problems faced by the multitude of African and Asian states which achieved independence between 1945 and 1957. From Asia, the author discusses the plight of India, Pakistan, Burma, Indonesia, Ceylon, Vietnam, Cambodia,…
Intended for the introductory communication concepts course, this text focuses on the principles and contexts of communication studies. The award-winning authors link theory and research with fundamental concepts and create plentiful opportunities for students to apply their understanding and develop useful communication skills. Their exposition is seasoned with intriguing case studies and stim…