Tourism management : towards the new millennium. Fifth Edition

'Tourism Management' is a complete synthesis of tourism, from its beginnings, through to the major impacts it has on today's global community, the environment and economy.

Campaign Communication and Political Marketing

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a va…

Communication power. Second Edition

In this wide-ranging book, Castells analyses the transformation of the global media industry by the revolution in communication technologies. He argues that a new communication system, mass self-communication, has emerged, & power relationships have been profoundly modified by the emergence of this new communication environment.

Communication Research Methods in Postmodern Culture : a Revisionist Approach…

The second edition of Communication Research Methods in Postmodern Culture continues to explore research from a postmodern perspective. Typical qualitative and quantitative research methods are adjusted to fit the needs of contemporary culture. Each chapter is updated with new information and fresh examples. Included in the second edition is a new chapter on Internet and social media research. …

Converging media : a new introduction to mass communication. Sixth Edition

Placing convergence at the center of the discussion, this text uses the technologies we employ every day to explain our current media environment, and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media- print, visual, and audio - relates to and influences the others.

Economics : brief edition. Second Edition

McConnell, Brue and Flynn’s Economics: Brief Edition, 2e comes from the same author team as the market-leading Principles of Economics textbook. Economics: Brief Edition tailors the core concepts from proven leader Economics, 19th edition to create a concise introduction to the course that is distinct in purpose, style, and coverage. Like the 19th edition, Economics: Brief Edition, 2e continu…

Economics : principles, problems, and policies. Twentieth edition

McConnell/Brue/Flynn has long set the standard for providing high-quality content to instructors and students all over the world. It has remained the most widely used principles of economics product as a result of persistent innovation. The 19th edition brought adaptive technology to the market for the first time with LearnSmart, a resource that ensures that every minute a student spends studyi…

Events management : an introduction. Second Edition

This introductory textbook fully explores the multi-disciplinary nature of events management .This new edition has been updated to include new content on events feasibility, event bidding, stage management of events and measurement and evaluation of events and new and updated case studies including those from emerging economies.

Events management : principles and practice. Second Edition

This Second Edition combines a detailed application of theory with practical examples and terminology to provide students with the relevant skills and knowledge essential for a career in Events Management.

Fit, focus, finish : panduan mencapai kesuksesan finansial melalui investasi …

Menjadi Investor Reksa Dana dan Menjadi Investor Reksa Dana yang Sukses adalah 2 Hal yang Berbeda! Ciri-ciri Investor Reksa Dana yang Gagal! • Cutloss di tengah jalan karena panik melihat harga reksa dana turun. • Mencoba market timing pada reksa dana tapi hasilnya malah rugi/nyangkut. • Mengejar reksa dana nomor 1, namun akhirnya kecewa karena ketika dibeli ternyata setiap tahun selalu ada …

Food & society : principles and paradoxes. Second Edition

This popular and engaging text, now revised in a second edition, offers readers a social perspective on food, food practices, and the modern food system. It engages readers' curiosity by highlighting several paradoxes: how food is both individual and social, reveals both distinction and conformity, and, in the contemporary global era, comes from everywhere but nowhere in particular. With update…

Fundamentals of investing. Twelfth Global Edition

The core concepts and tools students need to make informed investment decisions. Fundamentals of Investing helps students make informed investment decisions in their personal and professional lives by providing a solid foundation of core concepts and tools. Gitman/Joehnk/Smart use practical, hands-on applications to introduce the topics and techniques used by both personal investors and money m…

Global investments. Sixth Pearson new international edition

Global Investments, the Sixth Edition of the previously titled International Investments, provides accessible coverage of international capital markets using numerous examples to illustrate the applications of concepts and theories. The new title reflects the current understanding that the distinction between domestic and international is no longer relevant and that asset management is global. …

How to operate your store : effective yet efficiently

Edition

-

ISBN/ISSN

97897913206

Collation

143 p.

Series Title

-

Call Number

307.33316 Gus h

Intercultural communication for global business : how leaders communicate for…

Edition

Second Edition

ISBN/ISSN

9780367375560

Collation

313 p. ; 26 cm.

Series Title

-

Call Number

302.20121 Tul i

International organization : polity, politics and policies. Second Edition

International organizations such as the UN, EU and IMF play an increasingly important role in international politics. Fully revised and updated, this broad-ranging text provides a systematic theoretical and empirical introduction to the structure, policies and performance of international organizations.

Internet research methods. Second Edition

The internet is a compelling tool for research, enabling efficient, cost-effective data collection and facilitating access to large samples and new populations. This book presents a state-of-the-art guide to the internet as a tool for conducting research in the social and behavioural sciences using qualitative, quantitative and mixed methods approaches. New to this edition: Fully re-written to …

Macroeconomics. Fifth Edition

Blanchard presents a unified and global view of macroeconomics, enabling students to see the connections between the short-run, medium-run, and long-run. From the major economic crisis to the budget deficits of the United States, the detailed boxes in this text have been updated to convey the life of macroeconomics today and reinforce the lessons from the models, making them more concrete and e…

Matematika keuangan : Kumpulan soal

Lampiran tabel

Media Now : Understanding Media, Culture, and Technology. Seventh Edition

MEDIA NOW, Seventh Edition, encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops students’ media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditiona…