Built from the ground up to focus on what matters to students in today’s high-tech, globalized world, Dean Karlan and Jonathan Morduch’s Microeconomics represents a new generation of products, optimized for digital delivery and available with the best-in-class adaptive study resources in McGraw-Hill’s LearnSmart Advantage Suite. Engagement with real-world problems is built into the very f…
With a clear and engaging writing style, 'Microeconomics' analyses a set of topics including individual decision making, cost and profit maximization, behavioural economics, equilibrium and efficiency and oligopoly and imperfect competition.
Top media studies scholars discuss the evolution of media
Media Todayputs mass communication students at the center of the profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about what these changes mean for the role of media in their lives. Comprehensive and engaging, Media Todayfeatures: an interactive companion website featuring a full …
MEDIA NOW, Sixth Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers th…
Media Management: A Casebook Approach highlights critical skills and responsibilities for managers in today's media organizations. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern for managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world …
In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. Media Literacy, Seventh Edition shows you how. Drawing from thousands of media literature studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. In this thorough…
How is it possible to keep the immense deposits of raw materials in buildings "active" and realise environmentally sustainable buildings in the long term? Besides "sufficiency, consistency and efficiency", this goal implies the intelligent use of resources, the recyclability of structures, circular construction methods that reuse decommissioned materials, in short "urban mining". This requires …
Di tengah persaingan pasar yang semakin ketat dewasa ini, perusahaan-perusahaan berupaya keras untuk menjadi lebih kompetitif. Salah satu strateginya adalah dengan menjalankan manajemen perpajakan atau perencanaan perpajakan (tax planning). Dalam hal ini, wajib pajak badan usaha–atau pribadi–merencanakan serta mengendalikan hak dan kewajiban perpajakannya secara efektif dan efi sien agar da…
Dalam buku ini, penulis memusatkan perhatian pada keberadaan Kawasan-kawasan Ekonomi di Indonesia dan menyampaikan konsep pengembangannya di masa mendatang dengan berbagai peluang dan tantangannya dalam persaingan global. Bibliografi : halaman 181-184. Indeks : halaman 185-202
Joining Together introduces readers to the theory and research needed to understand how to make groups effective and, through exercises and thorough explanations, equips them with the skills required to apply that knowledge to practical situations. Chapters discuss the history of groups and group dynamics, the nature of experiential learning, group goals, communication within groups, leadership…
'Investments' places greater emphasis on asset allocation, and offers a much broader and deeper treatment of futures, options, and other derivative security markets than most investment texts.
In today’s economy, it’s critical for investors to have a strong understanding of the strategies needed to make the best decisions. Jones arms them with the most up–to–date information in the field while offering a proper balance between investment opportunities, techniques and analytics. He includes new discussions on the rapid rise and interest in exchange–traded funds, the new NYSE…
Student voices invite you to consider others' perspectives on interpersonal communication. Everyday applications help you develop practical communication skills and reflect on how communication principles discussed in the book pertain to your life. Features interesting research and news items about interpersonal communication.Case studies show you how the concepts discussed in the book affect r…
This new edition features updated discussions on the impact of globalization and technology in business communication, expanded treatment of ethics issues, increased discussion of world religions (particularly the role of Islam), and more ...