[This text offers] examples of interpersonal communication between teacher-student, physician-patient, painter-clinet, landlord-renter, politician-voter, clergy-layperson, retail clerk-customer, husband-wife, and friend-friend, among others. [The text] reflects our commitment to ensuring that students understand the importance of interpersonal communication in their own lives and in the lives o…
This text offers students a chance to both learn and do. First, students read to discover how their vocal apparatus works and find ways to recognize a variety of speech patterns. Then, as they practice with the numerous and varied exercises provided in the text, they develop the skills needed for personal and professional success.
Comprehensive guide to the culture, etiquette and communication of the United Kingdom.
This introductory text is designed for courses in nonverbal communication. Using the cross-disciplinary approaches of speech and social psychology, Knapp and Hall center on how nonverbal communication research affects a wide variety of academic interests. It is the most comprehensive, most readable compendium of research and theory on nonverbal communication available. It is the standard refere…
An excellent resource for investors, Modern Portfolio Theory and Investment Analysis, 9th Edition examines the characteristics and analysis of individual securities as well as the theory and practice of optimally combining securities into portfolios. A chapter on behavioral finance is included, aimed to explore the nature of individual decision making. A chapter on forecasting expected returns,…
Built from the ground up to focus on what matters to students in today’s high-tech, globalized world, Dean Karlan and Jonathan Morduch’s Microeconomics represents a new generation of products, optimized for digital delivery and available with the best-in-class adaptive study resources in McGraw-Hill’s LearnSmart Advantage Suite. Engagement with real-world problems is built into the very f…
With a clear and engaging writing style, 'Microeconomics' analyses a set of topics including individual decision making, cost and profit maximization, behavioural economics, equilibrium and efficiency and oligopoly and imperfect competition.
Top media studies scholars discuss the evolution of media
Media Todayputs mass communication students at the center of the profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about what these changes mean for the role of media in their lives. Comprehensive and engaging, Media Todayfeatures: an interactive companion website featuring a full …
MEDIA NOW, Sixth Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers th…
Media Management: A Casebook Approach highlights critical skills and responsibilities for managers in today's media organizations. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern for managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world …
In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. Media Literacy, Seventh Edition shows you how. Drawing from thousands of media literature studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. In this thorough…