Media literacy. Sixth Edition

This book offers a detailed approach to studying media influences and presents a vision of what it means to operate at a higher level of media literacy. The author agues that media have a profound influence on the way we perceive the world, shaping our beliefs and expectations. By becoming more media literate, we can avoid the potentially negative effects of those media messages as well as ampl…

The repotition of communication in the dynamic of convergence : reposisi komu…

Edition

-

ISBN/ISSN

9786029413007

Collation

-

Series Title

-

Call Number

302.23 War t

Social media is bullshit

A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—every…

The why generation : understanding how digital youth view today's changing world

This book will give a brief, if not encapsulating, glimpse into the world of the whY Generation. We as a group of students have been broken apart, analyzed, and defined by those generations that consider us naive to the world they inhabit. Though lacking in age, our generation contains what will be considered some of the greatest minds of all time. Though impossible to perceive in full at this …

America, Russia, and the Cold War, 1945-1966. Tenth Edition

This volume presents current controversial issues surrounding current American foreign policy in a debate-style format designed to stimulate student interest and develop critical thinking skills. It introduces readers to controversies in the policy for which the United States interacts with foreign nations and sets standards of interaction for its organizations, corporations and individual citi…

Modern radio and audio production : programming and performance. Tenth Edition

Offering the most comprehensive, up-to-date coverage available, MODERN RADIO AND AUDIO PRODUCTION: PROGRAMMING AND PERFORMANCE, 10e combines the latest trends and technologies with explanations of traditional equipment and practices. The authors' clear writing style, excellent descriptions and explanations, and attention to detail make the text extremely reader friendly. In addition to new exam…

Persuasion : reception and responsibility. Tenth Edition

Examines various aspects of popular culture--politics, mass media, advertising, and the Internet--as they exemplify critical theories of persuasion.

Media now : understanding media culture and technology. Ninth Edition

Offering the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e equips readers with a thorough understanding of how media technologies develop, operate, converge, and affect society. The text provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to tra…

Essentials of investments. Ninth Edition

The market leading undergraduate investments textbook, Essentials of Investments, 9e by Bodie, Kane, and Marcus, emphasizes asset allocation while presenting the practical applications of investment theory. The authors have eliminated unnecessary mathematical detail and concentrate on the intuition and insights that will be useful to practitioners throughout their careers as new ideas and chall…

Applying cultural anthropology : an introductory reader. Ninth Edition

The ninth edition of Applying Anthropology: An Introductory Reader is a collection of articles that provide compelling examples of applied research in cultural anthropology. In this age of globalization and increased cultural intolerance, the basic messages of public anthropology are more important than ever. This new edition offers ten new readings that refer to contemporary social issues such…

Mirror for humanity : a concise introduction to cultural anthropology. Ninth …

Written by a prominent scholar in the field, Conrad Phillip Kottak, this concise, student-friendly, current introduction to cultural anthropology carefully balances coverage of core topics and contemporary changes in the field. While maintaining its connection with students through relevant examples, the combination of brevity, readability, and trusted content makes Mirror for Humanity a perfec…

Behavior in organizations : an experiential approach. Ninth Edition

BEHAVIOR IN ORGANIZATIONS, 9/e, by Shani and Lau, is a paperback text that takes a hands-on, experiential approach (learning-by-doing or learning-in-action) to organizational behavior. The majority of the exercises, role-playing simulations, and cases were developed in and for management training workshops. The cases themselves represent different industries and organizations around the globe w…

Principles of economics. Eighth Edition

Laskavý a vtipný příběh od oceňované autorky o nutnosti postavit se strachu čelem Jindy poklidná atmosféra v malém městečku se změní, když se přistěhuje nová rodina, která je tak trochu “jiná”. Hrozí, že kvůli nevraživosti místních bude muset z města zmizet a s ní i prastarý dub, ke kterému lidé už po léta chodí na prvního máje věšet svá přání. Ale…

Organizational behavior. Eighteenth Edition

For undergraduate and graduate courses in organizational behavior. Help students apply OB concepts The world's most successful Organizational Behavior textbook provides the research you want, in the language your students understand. This text makes current, relevant research come alive for readers. The 18th Edition reflects the most recent research and business events within the field of organ…

Political campaign communication : principles and practices. Eighth Edition

This updated eighth edition of Political Campaign Communication adds an essential overview of the 2016 presidential campaign. The concise update explores key issues that arose in 2016 including candidate surfacing, the changing role of advertising, social media, journalism and the rise of fake news, and issues of gender.

Bond markets, analysis and strategies. Eighth Edition

Edition

Eighth Edition

ISBN/ISSN

9780273766131

Collation

743 p. ; 26 cm.

Series Title

-

Call Number

332.6323 Fab b

Options, Futures, and Other Derivatives. Eighth Edition

Edition

Eighth Edition

ISBN/ISSN

9780273759072

Collation

xxi, 847 p. ; 26 cm.

Series Title

-

Call Number

332.645 Hul o

ServSafe coursebook. Seventh Edition

"A message from The National Restaurant Association. Congratulations! By opening this book, you are joining millions of foodservice professionals in taking the first step in a commitment to food safety. ServSafe training helps you understand all of the food safety risks faced by your operation. Once you're aware of these risks, you can find ways to reduce them. This will help you keep your oper…

Special events : creating and sustaining a new world for celebration. Seventh…

Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events, 7th Edition describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders…

Macroeconomics. Seventh Global Edition

Blanchard presents a unified and global view of macroeconomics, enabling students to see the connections between the short-run, medium-run, and long-run.