Communicationhelps readers see the relationships among the concepts, skills, theories, and contexts of communication by anchoring the content around five fundamental communication principles. Written by experienced and highly regarded authors and teachers,Communication: Principles for a Lifetimeprovides readers with theory and skills in a manner that helps them apply what they’ve learned thro…
Both students and instructors praise this introduction to political science, which offers a personal writing style and a comparative perspective that illuminates how politics works at the individual, group, national, and global levels.
The Interpersonal Communication Book provides a highly interactive presentation of the theory, research, and skills of interpersonal communication with integrated discussions of diversity, ethics, workplace issues, face-to-face and computer-mediated communication and the “dark side” of interpersonal communication. Recognized for its ability to help readers understand the crucial connection …
This is a Pearson Global Edition. The Pearson editorial team worked closely with educators around the world to include content especially relevant to students outside the United States. The Economics of Money, Banking, and Financial Markets set the standard for money and banking courses when it published in its first edition, and it continues to be the worldwide market leader. For professors wh…
For one on two semester undergraduate and graduate Business Law courses. This exceptionally comprehensive text, which has been praised for its writing style and accessibility offering longer edited cases with more of the actual language of the court renderings has been updated and now features new chapters to address the many recent changes in Bankruptcy Laws. There is also a new chapter on Fam…
Using experience-driven advice and compelling articles from scores of newspaper and magazine writers, Feature Writing for Newspapers and Magazines shows how award-winning journalists achieve excellence and national recognition. This bookhelps the reader cultivate vital journalistic skills with a thorough discussion about creating and refining article ideas, conducting research and interviews, w…
"An Introduction to News Reporting" gives beginning reporters the tools to succeed by introducing them to news beats and the people, issues, sources, and stories associated with them. The text begins by reviewing the basics of reporting, including conducting interviews, developing sources, finding documents, and gathering information ethically and legally. It continues with a detailed look at t…
Target Market: Fixed Income Securities Courses or Bond Markets Courses Fabozzi's, Bond Markets, prepares students to analyze the bond market and use the tools for managing bond portfolios. Many texts on the market are far too theoretical, Fabozzi is quite the opposite. This text covers Bonds, analytical techniques for valuing bonds and quantifying their exposure to changes in interest rates, an…
This book focuses around the social and ethic issues that companies face everyday in doing business. It is a collection of 37 articles from experts in the social issues of computing, exploring the most pressing issues in information technology today. The chapters are fresh, informative, timely, and authoritative.The readings cover such themes as views of computing, the information society, comp…
Plot your course: setting your media strategy Cast your line: developing proactive media relations Caught on the hook: responding to media calls Count the catch: dealing with the financial media Batten down the hatches: handling the media in a crisis
Buku ini membahas hubungan antara bahasa dan politik pergerakan di Indonesia, khususnya aspek politik bahasa yang digunakan dalam media cetak dan perannya dalam kebangkitan gerakan politik dan kekuatan sosial selama perjuangan melawan kolonialisme.
FINANCE Financial managers and investment professionals need a solid foundation in finance principles and applications in order to make the best decisions in today's ever-changing financial world. Written by the experienced author team of Frank Fabozzi and Pamela Peterson Drake, Finance examines the essential elements of this discipline and makes them understandable to a wide array of individua…
Lessons from the Virtual Classroom, Second Edition The second edition of the classic resource Lessons from the Cyberspace Classroom offers a comprehensive reference for faculty to hone their skills in becoming more effective online instructors. Thoroughly revised and updated to reflect recent changes and challenges that face online teachers, Lessons from the Virtual Classroom is filled with ill…
A Guide to Modern Econometrics, Fifth Edition has become established as a highly successful textbook. It serves as a guide to alternative techniques in econometrics with an emphasis on intuition and the practical implementation of these approaches. This fifth edition builds upon the success of its predecessors. The text has been carefully checked and updated, taking into account recent developm…
FRAUD AUDITING AND FORENSIC ACCOUNTING With the responsibility of detecting and preventing fraud falling heavily on the accounting profession, every accountant needs to recognize fraud and learn the tools and strategies necessary to catch it in time. Providing valuable information to those responsible for dealing with prevention and discovery of financial deception, Fraud Auditing and Forensic …
Behavioural Finance builds on the knowledge and skills that students have already gained on an introductory finance or corporate finance course. The primary focus of the book is on how behavioural approaches extend what students already know. At each stage the theory is developed by application to the FTSE 100 companies and their valuation and strategy. This approach helps the reader understand…
Indeks
Written for undergraduates taking courses in international economics, this text by Appleyard, Field and Cobb covers the basics of international economics, payments, exchange rates and macro policy and trade theory and policy.