Business and Society: Stakeholders, Ethics, Public Policy, 14e by Lawrence and Weber has continued through several successive author teams to be the market-leader in its field. This new edition highlights why government regulation is sometimes required as well as new models of business-community collaboration. The authors believe that businesses have social (as well as economic) responsibilitie…
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills
Automation, Production Systems, and Computer-Integrated Manufacturing is appropriate for advanced undergraduate/ graduate-level courses in Automation, Production Systems, and Computer-Integrated Manufacturing. This exploration of the technical and engineering aspects of automated production systems provides the most advanced, comprehensive, and balanced coverage of the subject of any text on th…
This volume introduces students with little or no programming experience to the world of Web-Based applications. The book has been substantially revised to reflect today's Web 2.0 rich Internet application-development methodologies.
American Democracy Now transforms the Government course through innovative, adaptive technology that makes government relevant to today’s students. The Then, Now, Next framework provides contemporary examples and historical context that challenge students to think critically about how the American Democracy will continue to evolve.
This book introduces programmers to objects at a gradual pace. The syntax boxes are revised to show typical code examples rather than abstract notation. This includes optional example modules using Alice and Greenfoot. The examples feature annotations with dos and don'ts along with cross references to more detailed explanations in the text. New tables show a large number of typical and cautiona…
Long the preserve of trained specialists alone, typography is now a territory open to everyone equipped with a computer. For millions, the ability to produce effective printed documents has lately become, like effective speaking and writing, an essential professional skill and an important source of personal satisfaction. Far more than a style guide, this book is a brief history of typographic …
For MBA/graduate students taking a course in corporate finance. An Emphasis on Core Financial Principles to Elevate Individuals' Financial Decision Making Using the unifying valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo have set the new canon for corporate finance textbooks. Corporate Finance, 4th Edition blends coverage of time-tested princi…
Choices Behind Human Communication The Interpersonal Communication Book approaches the subject of communication through integrative theory, research, and hands-on methods. A threefold approach identifies important communicative concepts: choices in interpersonal situations, the theories and research that support these choices, and the communication skills necessary to effectively use these theo…
For one-semester courses on network security for computer science, engineering, and CIS majors, this text provides a practical, up-to-date, and comprehensive survey of network-based and Internet-based security applications and standards.
CD-ROM contains: evalutaiton versions of Synapticad's WaveFormer Pro -- TestBencher Pro -- Verilogger Pro -- DataSheet Pro -- TimeDiagrammer Pro -- author-supplied HDL example files.
An affordable companion reader to Essentials of Comparative Politics that features the classic ideas and contemporary debates that inform comparative politics today.
Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. This new edition is comprehensively updated to reflect the many fast moving developments associated with this dynamic field. A new edition of the most definitive text on multi-national communication and…
Takes the media production process and deconstructs it into its most basic components. Students will learn the basic concepts of media production - frame, sound, light, time, motion, and sequencing - and be able to apply them to any medium they choose, from film and television to fine art and online applications. They will also become well-grounded in the digital work environment and the tools …
Write well. Live well. The practice of creative writing - being expressive, exploring ideas, crafting words, shaping stories - can deepen your appreciation of life and enhance your wellbeing. With 100 inspiring prompts, insights and exercises specially devised by an award-winning author and creative writing teacher, discover how to write well - and thrive. This comprehensive guide to visual mer…
This book gives students the skills, strategy, practice, and confidence they need to increase their scores on the new TOEIC test. Ideal for a TOEIC test preparation course or for self-study, the Advanced Course is intended for students who achieve TOEIC test scores from 450 to 850. The book includes a CD with Listening Comprehension Review section.