Digital marketing fundamentals. Second Edition

In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrate…

The Business of Design : Balancing Creativity and Profitability. Revised + up…

Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working fro…

Mapping citizen and participatory journalism in newsrooms, classrooms and beyond

Mapping Citizen and Participatory Journalism in Newsrooms, Classrooms and Beyond assesses citizen journalism within the context of hyperlocals, non-profits and large global news organizations, critically examining various forms of participation by citizen contributors to the news.

Journalism education for the digital age : promises, perils, and possibilities

This book examines pressing debates concerning how and why journalism education should respond to digital changes in and around the industry, and questions market oriented ideology and civic responsibility in the field. Surveying a broad field of discourse and research into journalism education, Creech shows how public ideals, market logics and industry concerns have come to animate discussions…

Investigative journalism, democracy and the digital age

Theoretically grounded and using quantitative data spanning more than 50 years together with qualitative research, this book examines investigative journalism's role in liberal democracies in the past and in the digital age. In its ideal form, investigative reporting provides a check on power in society and therefore can strengthen democratic accountability.

Future directions of strategic communication

This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field…

Meeting the ethical challenges of leadership : casting light or shadow. Seven…

Ethics is at the heart of leadership. All leaders assume ethical burdens and must make every effort to make informed ethical decisions and foster ethical behavior among followers. This book explores the ethical demands of leadership and the dark side of leadership, and help readers make ethical decisions, lead with integrity, and create an ethical culture

Doing visual ethnography : images, media, and representation in research. Fou…

Essential reading for anyone analyzing images, technologies and society, Doing Visual Ethnography is an engaging and thorough guide to ethnographic and visual research.

Italic : what gives typography its emphasis

The use of italic letters as means of accentuation has become common practice in the digital age. They convey movement and dynamics, address the emotional experience of reading and remind of handwriting. However, this lively characteristic, which once resulted from the movement of the hand, is noticeably lost when words are simply tilted by a mouse click. To impart knowledge about this typograp…

Packaged Brands : How packaging design helps to build brands

Advertising used to give the voice of brands. However, there are many more cases of brands that were built without the help of advertising. All decisions related to packaging, from structure and graphics, build the identity of a brand. This book will guide you to know how valuable brands are built just from the packaging design of their products.

Little Book of Rolex : The story behind the iconic brand

Edition

-

ISBN/ISSN

9781802797596

Collation

160 p. ; 18 cm.

Series Title

-

Call Number

658.827 Sim l

I am Malala: Menantang maut di perbatasan pakistan - afganistan

Edition

-

ISBN/ISSN

9780316322409

Collation

-

Series Title

-

Call Number

923.6 You i

Muhammad Hatta Menuju Gerbang Kemerdekaan

Edition

-

ISBN/ISSN

978979709941

Collation

-

Series Title

-

Call Number

Ref 923.2 Kar m

Cak Nur : Sang Guru Bangsa

Edition

-

ISBN/ISSN

9789797098650

Collation

370 p. ; 23 cm.

Series Title

-

Call Number

Ref 923.2 Naf c

Steve jobs : thinking differently, a biography

Edition

-

ISBN/ISSN

9781481435307

Collation

-

Series Title

-

Call Number

Ref 920 Lak s

Habibie & Ainun

Edition

-

ISBN/ISSN

9789791255158

Collation

-

Series Title

-

Call Number

920.008 Bac h

Aksen : Journal of Design and Creativity Industry volume 9, nomor 2, April 2025

This journal consists of the publication in Architecture, Interior Design, Creative Industry and Design Management

Aksen : Journal of Design and Creativity Industry volume 9, nomor 1, Oktober …

This journal consists of the publication in Architecture, Interior Design, Creative Industry and Design Management

Aksen : Journal of Design and Creativity Industry volume 8, nomor 2, April 2024

This journal consists of the publication in Architecture, Interior Design, Creative Industry and Design Management

Aksen : Journal of Design and Creativity Industry volume 8, nomor 3 Special E…

This journal consists of the publication in Architecture, Interior Design, Creative Industry and Design Management