Communication Research provides a reader-friendly introduction to social research in all communication-related disciplines. While its emphasis is on science, this book covers rhetorical and historical research and emphasizes that their methodologies are complementary. Complex ideas are explained in a readable way without ever "dumbing down" the material. Organized around the research process, t…
In COLLEGE MATHEMATICS FOR THE MANAGERIAL, LIFE, AND SOCIAL SCIENCES, Soo T. Tan provides an accessible yet accurate presentation of mathematics combined with just the right balance of applications, pedagogy, and technology to help students succeed in the course. The new Sixth Edition includes highly interesting current applications and exercises to help stimulate student motivation. An excitin…
Stewart's CALCULUS: EARLY TRANSCENDENTALS, FIFTH EDITION has the mathematical precision, accuracy, clarity of exposition and outstanding examples and problem sets that have characterized the first four editions. Stewart retains the focus on problem solving and the pedagogical system that has made the book a favorite of students and instructors in a wide variety of colleges and universities thro…
Intended for freshman/sophomore-level courses treating calculus of both one and several variables, this work helps students focus on, and understand vital concepts in calculus. It makes use of computing technology, graphics, and applications, and is useful for instructors.
Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business mark…
Publisher Description
The most successful higher education text of all time keeps getting better. The authors adapt their proven approach to accounting's evolving role in business and use the preparation of financial statements as the framework for understanding what accounting is all about. Accounting provides a solid foundation of accounting concepts with unique features to show how users can use accounting to und…
Buku hibah dari Daniel Susilo
New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way - through text, case studies, and hands-on exercises - to help readers compress their learning curves, reduc…
A reprint of the definitive 1918 edition, this bold, thought-provoking volume by one of America's most influential architects features dialogs, or "chats," about architecture, art, education, and life in general. 17 illustrations.