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Strategic corporate communication : core concepts for managing your career an…
Strategic corporate communication: core concepts for managing your career and your clients' brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-p…
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- ISBN/ISSN
- 9781516532735
- Collation
- -
- Series Title
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- Call Number
- 658.45 Che s
Principles of strategic communication
Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them t…
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- -
- ISBN/ISSN
- 9780367426316
- Collation
- -
- Series Title
- -
- Call Number
- 658.802 Hol p
Strategic communication research
Strategic Communication Research Methods highlights the importance of research in professional communication settings and provides students with the practical information and knowledge they will need to effectively consume and produce professional research within their careers. While theory and methods are emphasized throughout, the text features a unique focus on the cultivation of transferrab…
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- ISBN/ISSN
- 9781516543502
- Collation
- -
- Series Title
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- Call Number
- 302.2 Dai s
Business acumen for strategic communicators : a primer
Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role?Business Acumen for Strategic Communicatorsis the book for you
- Edition
- First edition
- ISBN/ISSN
- 9781838676629
- Collation
- -
- Series Title
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- Call Number
- 658.45 Rag b
Beginner's guide to creating characters in Blender
Blender is the world's premier open source 3D software, created by some of the best digital artists working in creative industries around the globe. This book will give those interested in this versatile and expansive tool all the information they will need as they start their journey into 3D.
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- -
- ISBN/ISSN
- 9781912843138
- Collation
- -
- Series Title
- -
- Call Number
- 006.696 Thr b
Research methods for the architectural profession
Research Methods for the Architectural Profession introduces research as a systematic process, describes how to formulate research questions, provides an in-depth explanation of different research methods (qualitative, quantitative, and experimental), explains how to select appropriate research methods, and execute research studies. It describes the process of documentation, knowledge dissemina…
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- ISBN/ISSN
- 9780367433963
- Collation
- -
- Series Title
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- Call Number
- 720.72 Aks r
We are not born submissive : how patriarchy shapes women's lives
In We Are Not Born Submissive, Garcia explains that the feminist agenda has many components but there are (at least) two of which are at the fore: shedding light on the oppression of women qua women, and fighting against this oppression. Studying female submissiveness, therefore, is a feminist undertaking in that it consists of hearing and taking seriously women's experience, of not presuming t…
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- ISBN/ISSN
- 9780691201825
- Collation
- -
- Series Title
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- Call Number
- 155.333 Gar w
The AI marketing canvas : a five-stage road map to implementing artificial in…
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success--regardless of where their marketing organization is in the process. The book is also a call to action for marketing leaders to confront and decide how they will address this critical pivot point in marketing. Notes: page 211-234. Index: page 235-250.
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- -
- ISBN/ISSN
- 9781503613164
- Collation
- xiii, 251 p. ; 21 cm.
- Series Title
- -
- Call Number
- 658.80028563 Ven a
Digital Control System : theoretical problems and simulation tools.
The objective of this book is to provide a collection of solved problems on control systems, with an emphasis on practical problems. System functionality is described, the modeling process is explained, the problem solution is introduced, and the derived results are discussed. Each chapter ends with a discussion on applying MATLAB®, LabVIEW, and/or Comprehensive Control to the previously intro…
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- -
- ISBN/ISSN
- 9780367778828
- Collation
- -
- Series Title
- -
- Call Number
- 629.895 Vel d
Financial technology : case studies in fintech innovation
This new textbook strikes a balance between academic depth and commercial relevance in examining the advantages and challenges of these changes through the lens of various analytical frameworks. Financial Technology demystifies key technologies, such as blockchains, APIs, AI, machine learning, and cloud computing, in a clear and accessible style suitable for readers with no technological backgr…
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- ISBN/ISSN
- 9781789665437
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- Series Title
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- Call Number
- 332.10285 Ped f
Digital marketing fundamentals. Second Edition
In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrate…
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- Second Edition
- ISBN/ISSN
- 9789001749842
- Collation
- -
- Series Title
- -
- Call Number
- 658.872 Vis d
The Business of Design : Balancing Creativity and Profitability. Revised + up…
Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working fro…
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- Revised + updated [edition]
- ISBN/ISSN
- 9781616899981
- Collation
- -
- Series Title
- -
- Call Number
- 745.2068 Gra b
Mapping citizen and participatory journalism in newsrooms, classrooms and beyond
Mapping Citizen and Participatory Journalism in Newsrooms, Classrooms and Beyond assesses citizen journalism within the context of hyperlocals, non-profits and large global news organizations, critically examining various forms of participation by citizen contributors to the news.
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- -
- ISBN/ISSN
- 9781032084022
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- -
- Series Title
- -
- Call Number
- 070.4 Wal m
Journalism education for the digital age : promises, perils, and possibilities
This book examines pressing debates concerning how and why journalism education should respond to digital changes in and around the industry, and questions market oriented ideology and civic responsibility in the field. Surveying a broad field of discourse and research into journalism education, Creech shows how public ideals, market logics and industry concerns have come to animate discussions…
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- -
- ISBN/ISSN
- 9780367359881
- Collation
- -
- Series Title
- -
- Call Number
- 070.407 Cre j
Investigative journalism, democracy and the digital age
Theoretically grounded and using quantitative data spanning more than 50 years together with qualitative research, this book examines investigative journalism's role in liberal democracies in the past and in the digital age. In its ideal form, investigative reporting provides a check on power in society and therefore can strengthen democratic accountability.
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- -
- ISBN/ISSN
- 9781032091686
- Collation
- -
- Series Title
- -
- Call Number
- 070.43 Car i
Future directions of strategic communication
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field…
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- -
- ISBN/ISSN
- 9781032091464
- Collation
- -
- Series Title
- -
- Call Number
- 658.45 Not f
Meeting the ethical challenges of leadership : casting light or shadow. Seven…
Ethics is at the heart of leadership. All leaders assume ethical burdens and must make every effort to make informed ethical decisions and foster ethical behavior among followers. This book explores the ethical demands of leadership and the dark side of leadership, and help readers make ethical decisions, lead with integrity, and create an ethical culture
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- Seventh International Student edition
- ISBN/ISSN
- 9781071807477
- Collation
- -
- Series Title
- -
- Call Number
- 303.34 Joh m
Doing visual ethnography : images, media, and representation in research. Fou…
Essential reading for anyone analyzing images, technologies and society, Doing Visual Ethnography is an engaging and thorough guide to ethnographic and visual research.
- Edition
- Fourth edition
- ISBN/ISSN
- 9781529717662
- Collation
- -
- Series Title
- -
- Call Number
- 305.80072 Pin d
Italic : what gives typography its emphasis
The use of italic letters as means of accentuation has become common practice in the digital age. They convey movement and dynamics, address the emotional experience of reading and remind of handwriting. However, this lively characteristic, which once resulted from the movement of the hand, is noticeably lost when words are simply tilted by a mouse click. To impart knowledge about this typograp…
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- First English edition
- ISBN/ISSN
- 9783721210095
- Collation
- -
- Series Title
- -
- Call Number
- 686.221 Web i
Packaged Brands : How packaging design helps to build brands
Advertising used to give the voice of brands. However, there are many more cases of brands that were built without the help of advertising. All decisions related to packaging, from structure and graphics, build the identity of a brand. This book will guide you to know how valuable brands are built just from the packaging design of their products.
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- ISBN/ISSN
- 9781081492007
- Collation
- -
- Series Title
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- Call Number
- 688.8 Duf p
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