A step-by-step introduction to the craft skills of model animation covers story development, model making, creating sets and props, the mechanics of movement, filming, and post production.
This book "provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity."--Publisher's website.
For courses in Technical Drawing, Engineering Graphics, Engineering Design Communication, Drafting, Visualization, at level beginner through advanced. Technical Drawing and Engineering Graphics, Fourteenth Edition, provides a clear, comprehensive introduction and detailed, easy-to-use reference to creating 2D documentation drawings and engineering graphics by hand or using CAD. It offers excell…
In 1987, publication of the Handbook of Communication Science signaled the "coming of age" for one of the most exciting interdisciplinary fields in the social sciences. With the 2nd edition of The Handbook of Communication Science almost twenty years later, editors Charles R. Berger and David Roskos-Ewoldsen bring together again a stellar cast of communication scholars to contribute to this vol…
The leading Australian introductory text on media studies, incorporating extensive analysis of the impact of communications.
This work offers filmmakers a comprehensive examination of the business and provides the information and tools required for all aspects of global production and exploitation.
A thoroughly revised & updated edition, this volume includes new chapters on auto-ethnography, critical race theory, queer theory, & testimonies.
The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the…
The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the…
Wisdom from the best and the brightest in the industry, this visual effects bible belongs on the shelf of anyone working in or aspiring to work in VFX. The book covers techniques and solutions all VFX artists/producers/supervisors need to know, from breaking down a script and initial bidding, to digital character creation and compositing of both live-action and CG elements. In-depth lessons on …
Includes bibliographical references (p. 350-379) and index
"Provides a comprehensive overview of every aspect of designing with type"--
Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.
To build today's highly distributed, networked applications and services, you need deep mastery of sockets and other key networking APIs. One book delivers comprehensive, start-to-finish guidance for building robust, high-performance networked systems in any environment: UNIX Network Programming, Volume 1, Third Edition.
This work covers priciples, techniques and approaches of writing news, sport, advertisements and script copy for television, radio and the Internet. It includes a variety of formats, including interviews, commercials and news.
This market-leading text provides students with step-by-step guidance through the research writing process, from selecting and narrowing a topic to formatting the finished document. Writing Research Papers backs up its instruction with the most complete array of samples of any writing guide of this nature. The text continues its extremely thorough and accurate coverage of citation styles for a …
White's Fluid Mechanics offers students a clear and comprehensive presentation of the material that demonstrates the progression from physical concepts to engineering applications and helps students quickly see the practical importance of fluid mechanics fundamentals. The wide variety of topics gives instructors many options for their course and is a useful resource to students long after gradu…
Activate Learning with Warren/Reeve/Duchac's, FINANCIAL ACCOUNTING, 13e, International Edition! Market-leading FINANCIAL ACCOUNTING, International Edition has been on the forefront of innovation and change based on the needs of today's teaching and learning environment. Warren offers students clear guidance to complete homework with an efficient presentation for today's learner. The high impact…
Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today: Katz focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beli…