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Engineering ethics : concepts and cases. Sixth Edition
The sixth edition provides dozens of diverse and contemporary engineering cases and a proven and structured method for analyzing them; practical application of the Engineering Code of Ethics; focus on critical moral reasoning and effective organizational communication; emphasis on reliability and trustworthiness in the profession; and in-depth treatment of issues such as sustainability and econ…
- Edition
- Sixth Edition
- ISBN/ISSN
- 9781337554503
- Collation
- 291 p. ; 24 cm.
- Series Title
- -
- Call Number
- 174.962 Har e
Change by design : how design thinking transforms organizations and inspires …
The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business
- Edition
- Revised and updated edition
- ISBN/ISSN
- 9780062856623
- Collation
- 294 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.4063 Bro c
The world's heritage : The bestelling guide to the most extraordinary places.…
The prestigious list includes some of the most famous places in the world, such as the ancient Nabatean city of Petra in Jordan, the legendary Acropolis in Athens, the Great Barrier Reef in Australia, and Machu Picchu, the 'Lost City of the Incas', in Peru. The volume includes the 25 sites added to the List by the UNESCO World Heritage Committee in June 2011, including The Persian Garden (Iran)…
- Edition
- Second Edition
- ISBN/ISSN
- 9780007435616
- Collation
- 872 p
- Series Title
- -
- Call Number
- Ref 910.20221 Bok w
Business principles and management. Twelfth Edition
Introduce your students to today's critical business management concepts and principles in a realistic, investigative, and enriching manner with Business Principles and Management. Explore the global dimension of business and possible career opportunities and bring the world of business to the classroom. Business Principles and Management combines fundamental concepts with a strong lesson-based…
- Edition
- Twelfth Edition
- ISBN/ISSN
- 9780538444682
- Collation
- 723 p. ; 29 cm.
- Series Title
- -
- Call Number
- 650 Shi b
Strategic media relations in the age of information : an evidence-based approach
This book offers an evidence-based perspective on the modern practice of media relations, primarily focusing on the development and strategic execution of a media relations program for a variety of organizations. It is targeted to students in advanced courses in public relations or communications, and to entry and mid-level public relations and media relations practitioners. Even with that bein…
- Edition
- First Edition
- ISBN/ISSN
- 9780190844271
- Collation
- 286 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 Sup s
Theories of human communication. Twelfth edition
For over forty years, Theories of Human Communication has facilitated the understanding of the theories that define the discipline of communication. The authors present a comprehensive summary of major communication theories, current research, extensions, and applications in a thoughtfully organized and engaging style
- Edition
- Twelfth edition
- ISBN/ISSN
- 9781478646679
- Collation
- 503 p. ; 25 cm.
- Series Title
- -
- Call Number
- 302.201 Lit t
New perspectives on construction in developing countries
Though the challenges confronting the construction industry in developing countries have grown, current research rarely presents effective solutions. This book focuses on the generic subjects relating to the construction industry in developing countries, and provides an up-to-date insight into important new concepts and issues
- Edition
- -
- ISBN/ISSN
- 9780367355869
- Collation
- -
- Series Title
- -
- Call Number
- 338.476 Ofo n
A first look at communication theory. Eleventh edition
This book is for students who have no background in communication theory. It's designed for undergraduates enrolled in an entry-level course. The trend in the field is to offer students a broad introduction to theory relatively early in their program. But if a department chooses to offer its first theory course on the junior or senior level, the course will still be the students' first comprehe…
- Edition
- Eleventh edition
- ISBN/ISSN
- 9781265209247
- Collation
- -
- Series Title
- -
- Call Number
- 302.201 Gri f
Digital media and society. Second Edition
In the early 21st century, digital media and the social have become irreversibly intertwined. In this cutting-edge introduction, Simon Lindgren explores what it means to live in a digital society. With succinct explanations of the key concepts, debates and theories you need to know, this is a must-have resource for students exploring digital media, social media, media and society, data and soci…
- Edition
- Second Edition
- ISBN/ISSN
- 9781529722499
- Collation
- -
- Series Title
- -
- Call Number
- 302.231 Lin d
A primer on partial least squares structural equations modeling (PLS-SEM). Th…
The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach in clear language. Authors Joseph H. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt use their years of conducting and teaching research to communicate the fundamentals of PLS-SEM with limited emphasis on eq…
- Edition
- Third Edition, 2022
- ISBN/ISSN
- 9781544396408
- Collation
- xx, 363 p.
- Series Title
- -
- Call Number
- 511.42 Hai p
Sculpting the Blender way : explore Blender's 3D sculpting workflows and late…
Get started with the latest sculpting features in Blender 3D and learn key sculpting workflows such as Dynotopo, Voxel Remesher, QuadriFlow, and Multiresolution Key Features Use Blender's core sculpting workflows: basic sculpting, Dynotopo, Voxel Remesher, QuadriFlow, and Multiresolution Learn how to use and customize Blender's sculpting brushes to create fantastic art effortlessly
- Edition
- -
- ISBN/ISSN
- 9781801073875
- Collation
- -
- Series Title
- -
- Call Number
- 006.693 Gre s
Journalists and job loss
Journalists and Job Loss explores the profound disruption of journalism work in the 21st century's networked digital media environment. The chapters analyse how journalists have experienced and navigated job loss, re-employment, career change and career re-invention as traditional patterns of newsroom employment give way to occupational change, income insecurity and precarious work in journalis…
- Edition
- -
- ISBN/ISSN
- 9780367344047
- Collation
- -
- Series Title
- Routledge research in journalism
- Call Number
- 070.4023 Mar j
Digital strategies : data-driven public relations, marketing, and advertising
Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the fie…
- Edition
- -
- ISBN/ISSN
- 9780190925390
- Collation
- 249 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.872 Lut d
Advanced multitrait-multimethod analyses for behavioral and social sciences
This book summarizes a range of new analytic tools for multitrait-multimethod (MTMM) data. Providing an expository yet accessible approach to cutting-edge developments for MTMM analysis, a selection of quantitative researchers reveal their recent contributions to the field including non-technical summaries and empirical examples.
- Edition
- -
- ISBN/ISSN
- 9780367336424
- Collation
- -
- Series Title
- -
- Call Number
- 300.721 Hel a
Data analytics and visualization in quality analysis using Tableau
Data Analytics and Visualization in Quality Analysis using Tableau goes beyond the existing quality statistical analysis. It helps quality practitioners perform effective quality control and analysis using Tableau, a user-friendly data analytics and visualization software. It begins with a basic introduction to quality analysis with Tableau including differentiating factors from other platforms…
- Edition
- First edition
- ISBN/ISSN
- 9780367744144
- Collation
- -
- Series Title
- -
- Call Number
- 006.66 Hwa d
Mass communication theory : foundations, ferment, and future. Eighth Edition
Accessible, balanced, and enhanced by vivid examples and graphics, this market-leading text has introduced thousands of young scholars to the discipline over two decades. Mass Communication Theory: Foundations, Ferment, and Future, Eighth Edition, provides a complete and detailed overview of mass communication theory to the present, offering thorough, up-to-date, and effective coverage of both …
- Edition
- Eighth Edition
- ISBN/ISSN
- 9780190942779
- Collation
- 426 p. ; 24 cm.
- Series Title
- -
- Call Number
- 302.2301 Bar m
Understanding digital marketing : marketing strategies for engaging the digit…
In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more.
- Edition
- Fifth Edition
- ISBN/ISSN
- 9781789666014
- Collation
- 426 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.872 Rya u
Entrepreneurial finance. Seventh Edition
Using an inviting presentation, this book emphasizes sound financial management practices as you learn how to secure financing, use business cash flow models and strategically position your early-stage company. You also learn to interact effectively with financial institutions and regulatory agencies that can impact venture growth and ensure liquidity for investors.
- Edition
- Seventh Edition
- ISBN/ISSN
- 9789814986229
- Collation
- 696 p. ; 26 cm.
- Series Title
- -
- Call Number
- 658.15 Lea e
The golden age of data media analytics in study & practice
This book summarizes the insights of analytics practitioners regarding the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, the transition taking place in media research, and the use of media analytics to answer meaningful questions, drive content creation, and engage w…
- Edition
- -
- ISBN/ISSN
- 9781032176437
- Collation
- 278 p. ; 26 cm.
- Series Title
- Electronic Media Research Series
- Call Number
- 070.5 Gra g
Postphenomenology and Imaging : How to Read Technology
This edited collection explores the distinctive contributions of postphenomenological perspectives toward imaging in science, medicine, and everyday life. With its original empirical investigations of imaging across a variety of fields, the book expands our conceptual framework for understanding images
- Edition
- -
- ISBN/ISSN
- 9781793604552
- Collation
- 320 p. ; 23 cm.
- Series Title
- Postphenomenology and the philosophy of technology
- Call Number
- 302.23 Fri p
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