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Entrepreneurship in tourism
The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject.
- Edition
- -
- ISBN/ISSN
- 9781138048775
- Collation
- 238 p. ; 25 cm.
- Series Title
- -
- Call Number
- 338.4791 Wal e
Marketing and managing tourism destinations. Second Edition
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, cha…
- Edition
- Second Edition
- ISBN/ISSN
- 9781138897298
- Collation
- 689 p. ; 25 cm.
- Series Title
- -
- Call Number
- 910.688 Mor m
Ecotourism : transitioning to the 22nd century. Third Edition
Ecotourism fills the gap by synthesising the changes in thinking and society over the last decade. This third edition has been fully revised and updated to include: updated chapters addressing modern thought and discourse, including neoliberalism, consumer culture and quality management in the ecotourism industry; critical analysis drawn from a range of theoretical frameworks, which models and …
- Edition
- Third Edition
- ISBN/ISSN
- 9781138202108
- Collation
- 172 p. ; 25 cm.
- Series Title
- -
- Call Number
- 338.4791 Wea e
Cruise operations management. Third Edition
Cruise Operations Management: Hospitality Perspectives offers a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues, providing a practical guide for students and professionals alike.
- Edition
- Third Edition
- ISBN/ISSN
- 9781138505179
- Collation
- 379 p. ; 24 cm.
- Series Title
- -
- Call Number
- 387.5420 Gib c
Covering the environment : how journalists work the green beat. Second Edition
Updated with detailed coverage of how companies and climate change have evolved over the past decade, this second edition expands upon the digital sphere and the myriad ways that deadline, multimedia and mobile reporting have changed environmental journalism.
- Edition
- Second Edition
- ISBN/ISSN
- 9781138284418
- Collation
- 288 p. ; 23 cm.
- Series Title
- -
- Call Number
- 070.4493 Wys c
Natural language processing with PyTorch : build intelligent language applica…
Natural Language Processing (NLP) provides boundless opportunities for solving problems in artificial intelligence, making products such as Amazon Alexa and Google Translate possible. If youâ??re a developer or data scientist new to NLP and deep learning, this practical guide shows you how to apply these methods using PyTorch, a Python-based deep learning library.
- Edition
- -
- ISBN/ISSN
- 9781491978238
- Collation
- 238 p. ; 24 cm.
- Series Title
- -
- Call Number
- 004.6782 Rao n
Digital investigative journalism : data, visual analytics and innovative meth…
This volume provides an overview of the most sophisticated techniques of digital investigative journalism: data and computational journalism, which investigates stories hidden in numbers; immersive journalism, which digs into virtual reality; drone journalism, which conquers hitherto inaccessible territories; visual and interactive journalism, which reforms storytelling with images and audience…
- Edition
- -
- ISBN/ISSN
- 9783319972824
- Collation
- 267 p. ; 22 cm.
- Series Title
- -
- Call Number
- 070.43 Hah d
Entrepreneurship : successfully launching new ventures. Sixth Global Edition
For courses in entrepreneurship.Teach the entrepreneurial process through real-world examples Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business.
- Edition
- Sixth Global Edition
- ISBN/ISSN
- 9781292255330
- Collation
- 617 p. ; 28 cm.
- Series Title
- -
- Call Number
- 658.421 Bar e
Human nutrition : science for healthy living
Human Nutrition: Science for Healthy Living is an interesting, engaging, reliable, and evidence-based introductory textbook with a wide variety of features to promote active learning. A clinical emphasis appeals to all, but is of particular relevance to those studying nutrition, dietetics, or health science professions, including nursing. Real-life and clinical examples, statistics, and evidenc…
- Edition
- -
- ISBN/ISSN
- 9780073402529
- Collation
- 661 p. ; 29 cm.
- Series Title
- -
- Call Number
- 612.3 Ste h
Political journalism in transition : Western Europe in a comparative perspective
The 21st century has already seen dramatic changes affecting both journalism and politics. The rise of a range of new digital and networked communication technologies combined with the stagnation and decline of many traditional mass media has had a profound impact on political journalism. The arrival of new digital media has affected the ways in which political actors communicate with the publi…
- Edition
- First edition
- ISBN/ISSN
- 9781780766782
- Collation
- 271 p. ; 22 cm.
- Series Title
- -
- Call Number
- 070.44932094 Kuh p
Engineering ethics : concepts and cases. Sixth Edition
The sixth edition provides dozens of diverse and contemporary engineering cases and a proven and structured method for analyzing them; practical application of the Engineering Code of Ethics; focus on critical moral reasoning and effective organizational communication; emphasis on reliability and trustworthiness in the profession; and in-depth treatment of issues such as sustainability and econ…
- Edition
- Sixth Edition
- ISBN/ISSN
- 9781337554503
- Collation
- 291 p. ; 24 cm.
- Series Title
- -
- Call Number
- 174.962 Har e
Change by design : how design thinking transforms organizations and inspires …
The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business
- Edition
- Revised and updated edition
- ISBN/ISSN
- 9780062856623
- Collation
- 294 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.4063 Bro c
The world's heritage : The bestelling guide to the most extraordinary places.…
The prestigious list includes some of the most famous places in the world, such as the ancient Nabatean city of Petra in Jordan, the legendary Acropolis in Athens, the Great Barrier Reef in Australia, and Machu Picchu, the 'Lost City of the Incas', in Peru. The volume includes the 25 sites added to the List by the UNESCO World Heritage Committee in June 2011, including The Persian Garden (Iran)…
- Edition
- Second Edition
- ISBN/ISSN
- 9780007435616
- Collation
- 872 p
- Series Title
- -
- Call Number
- Ref 910.20221 Bok w
Business principles and management. Twelfth Edition
Introduce your students to today's critical business management concepts and principles in a realistic, investigative, and enriching manner with Business Principles and Management. Explore the global dimension of business and possible career opportunities and bring the world of business to the classroom. Business Principles and Management combines fundamental concepts with a strong lesson-based…
- Edition
- Twelfth Edition
- ISBN/ISSN
- 9780538444682
- Collation
- 723 p. ; 29 cm.
- Series Title
- -
- Call Number
- 650 Shi b
Strategic media relations in the age of information : an evidence-based approach
This book offers an evidence-based perspective on the modern practice of media relations, primarily focusing on the development and strategic execution of a media relations program for a variety of organizations. It is targeted to students in advanced courses in public relations or communications, and to entry and mid-level public relations and media relations practitioners. Even with that bein…
- Edition
- First Edition
- ISBN/ISSN
- 9780190844271
- Collation
- 286 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 Sup s
Theories of human communication. Twelfth edition
For over forty years, Theories of Human Communication has facilitated the understanding of the theories that define the discipline of communication. The authors present a comprehensive summary of major communication theories, current research, extensions, and applications in a thoughtfully organized and engaging style
- Edition
- Twelfth edition
- ISBN/ISSN
- 9781478646679
- Collation
- 503 p. ; 25 cm.
- Series Title
- -
- Call Number
- 302.201 Lit t
New perspectives on construction in developing countries
Though the challenges confronting the construction industry in developing countries have grown, current research rarely presents effective solutions. This book focuses on the generic subjects relating to the construction industry in developing countries, and provides an up-to-date insight into important new concepts and issues
- Edition
- -
- ISBN/ISSN
- 9780367355869
- Collation
- -
- Series Title
- -
- Call Number
- 338.476 Ofo n
A first look at communication theory. Eleventh edition
This book is for students who have no background in communication theory. It's designed for undergraduates enrolled in an entry-level course. The trend in the field is to offer students a broad introduction to theory relatively early in their program. But if a department chooses to offer its first theory course on the junior or senior level, the course will still be the students' first comprehe…
- Edition
- Eleventh edition
- ISBN/ISSN
- 9781265209247
- Collation
- -
- Series Title
- -
- Call Number
- 302.201 Gri f
Digital media and society. Second Edition
In the early 21st century, digital media and the social have become irreversibly intertwined. In this cutting-edge introduction, Simon Lindgren explores what it means to live in a digital society. With succinct explanations of the key concepts, debates and theories you need to know, this is a must-have resource for students exploring digital media, social media, media and society, data and soci…
- Edition
- Second Edition
- ISBN/ISSN
- 9781529722499
- Collation
- -
- Series Title
- -
- Call Number
- 302.231 Lin d
A primer on partial least squares structural equations modeling (PLS-SEM). Th…
The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach in clear language. Authors Joseph H. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt use their years of conducting and teaching research to communicate the fundamentals of PLS-SEM with limited emphasis on eq…
- Edition
- Third Edition, 2022
- ISBN/ISSN
- 9781544396408
- Collation
- xx, 363 p.
- Series Title
- -
- Call Number
- 511.42 Hai p
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