In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of teaching a shorter list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains in intro…
Updated and revised to reflect changes to cascading style sheets (CSS) development procedures since the first edition was published, Professional CSS: Cascading Style Sheets for Web Design, 2nd Edition offers a hands-on look at designing standards-based, large-scale, professional-level CSS web sites. Understand designers’ processes from start to finish and gain insight into how designers over…
This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
Get an exclusive look at the art behind one of Marvel's most visually compelling super heroes in this latest installment of the popular ART OF series of movie tie-in books! When a terrible accident befalls extraordinary surgeon Dr. Stephen Strange, he'll do anything to regain mobility in his crippled hands. His journey will take him to unbelievable realms - and bring him face-to-face with petri…
For courses in Money and Banking or General Economics. An Analytical Framework for Understanding Financial Markets The Economics of Money, Banking and Financial Markets brings a fresh perspective to today’s major questions surrounding financial policy. Influenced by his term as Governor of the Federal Reserve, Frederic Mishkin offers students a unique viewpoint and informed insight into the m…
**Winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award** Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become âe~the everything storeâe(tm), offering limitless selection and seductive convenience at disruptively low prices. To achieve that e…
Brimming with more than 140 dramatic images, this is the stunning, visual companion to Steven Spielberg's epic adventure, set in rural England and Europe, about a young man and his horse and their separate journeys through the battlefields of the First World War. One of the great stories of friendship and war, the successful novel War Horse not only inspired the award-winning stage play, but al…
Approaching the subject of international business finance from a managerial point of view this text uses real-world cases to highlight managerial issues.
With a clear and engaging writing style, 'Microeconomics' analyses a set of topics including individual decision making, cost and profit maximization, behavioural economics, equilibrium and efficiency and oligopoly and imperfect competition.
If you’ve ever been curious about any of the multitude of internet acronyms, the web technologies they represent, and how they can benefit you, this book is a great place to start. This book covers all the necessary topics to get up and running with HTML, XHTML, and CSS while offering readers a guide to modern, standards-based design. Key tasks covered in the book include setting up a Web pag…
This is a practical book on creating packaging prototypes that reflect sustainable and ecologically sound principles. It challenges the next generation of graphic designers to re-envision packaging design as a less environmentally destructive practice than it presently is, and examines an array of techniques and methodologies for creating innovative and sustainable packaging designs, from first…
Whether you're just learning how to frame a shot or simply looking for a refresher, the third edition of Grammar of the Shot gives you the tools you need to build a successful visual story that flows smoothly and makes sense to your audience. Understand the basic building blocks essential for successful shot composition, screen direction, depth cues, lighting, screen direction, camera movement,…
Now in its Fourth Edition, this unrivaled, seminal work continues its long tradition of providing balanced insight and thorough historical background. Under the new authorial leadership of Alston Purvis, this authoritative book offers more than 450 new images, along with expansive coverage of such topics as Italian, Russian, and Dutch design. It reveals a saga of creative innovators, breakthrou…
Enhanced by stills from famous motion pictures and computer-generated images, explains framing, composition, and camera movement for achieving a high-budget look for such actions as building tension, anticipating motion, and developing a character's fear.
Many filmmakers struggle to find a place on the festival circuit because they don't have the right foundation for their submissions strategy. They think that all film festivals are basically the same. (Wrong.) They rush post-production to meet festival deadlines and consider test screenings to be optional. (Nope.) They think that sending out form emails to hundreds of festivals to ask for fee w…
"The BIM Handbook presents the technology and processes behind BIM and how architects, engineers, contractors and sub-contractors, construction and facility owners (AECO) can take advantage of the new technology and work process. Unlike CAD, BIM is a major paradigm shift in the documentation, work processes and exchange of project information. It facilitates collaboration and further automation…
Previous editions titled: Computer-assisted reporting.